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Elementor: A Must for Every WordPress Designer
This afternoon, I took a few hours and built my first client site using Elementor. If you’re in the WordPress industry, you’ve probably already heard the buzz about Elementor, they’ve just hit 2...
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Trading Zones are Making Offline Ecommerce Trades Safer
As I was checking Facebook this morning, a very cool story popped up from my local police department. They designated a spot downtown and adjacent to our municipal buildings as an e-commerce trading...
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Key Event Metrics Every Executive Should Track
An experienced marketer understands the benefits that come from events. Specifically, in the B2B space, events generate more leads than other marketing initiatives. Unfortunately, most leads do not...
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5 Effective Mobile Conversion Optimization Tips That Win You Customers
Here’s a relevant tidbit of knowledge: 52 percent of global web traffic comes from smartphones. The number of people using mobile phones is skyrocketing. It’s where the majority of people discover...
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Prospects Of Combining Blockchain Technology And Internet Of Things
The technology behind bitcoin allows transactions to be carried out reliably and securely, without the need for an intermediary. These technologies have gone from being practically ignored to becoming...
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SpotOn: POS Integrated Marketing for Small Business
SpotOn has already installed more than 3,000 point of sales and payment processing devices in restaurants, retailers and salons nationwide. They’ve partnered with Poynt to provide flexible point of...
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10 Incredible Content Writing Tools for Amazing Marketing
It’s hard to find the right words to describe the power and omnipresence of content writing. Everybody needs quality content these days – from amateur bloggers to international corporations trying to...
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Salon Business Secrets: 10 Actionable Marketing Ideas That Can Help You...
Salons invest a lot in their location, their staff and specialists, their equipment, and their products. However, one thing they often neglect to invest in is their marketing campaigns. How can the...
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Xara: Create Visually Engaging Marketing Documents in Minutes
There’s not a day that goes by that I’m not working in Illustrator, Photoshop, and InDesign and I’m constantly frustrated by the lack of consistency in each tool’s offerings. I received a note from...
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HTTP Live Streaming Players: 5 Features You Need to Know
HLS player which is also known as HTTP live streaming is a communication protocol which is the brainchild of Apple that was initially designed exclusively for the Apple devices but eventually it...
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Important Web Design Techniques to Incorporate on your Law Firm Website
Today’s legal marketplace is increasingly competitive. As a result, this puts a lot of pressure to a lot of lawyers and law firms to stand out from the rest of the competition. It’s tough it is to...
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Klear Connect: Influencer Marketing CRM and Campaign Tracking
Klear, an influencer marketing technology, has added Klear Connect, a complete solution for influencer campaign management. An important development for influencer marketing—for both brands and...
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How Artificial Intelligence Is Helping Businesses
Artificial Intelligence is shining brightly in the software industry with its capabilities. Companies are capitalizing on artificial intelligence as it continues to scale and evolve. Over the past few...
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What is Robotic Process Automation?
One of the clients that I’m working with has exposed me to a fascinating industry that many marketers may not even be aware exists. In their Workplace Transformation Study commissioned by...
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Blockchain – The Future Of Financial Technology
The words cryptocurrency and blockchain are now found everywhere. Such public attention can be explained by two factors: the high cost of Bitcoin cryptocurrency and the complexity of understanding the...
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Five Ways to Step Up Your Content Marketing Game
If you’re engaging in content marketing of any kind, then you’re using a strategy. It might not be an official, planned, or effective strategy, but it’s a strategy. Think of all the time, resources,...
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4 Steps to Sharpen Your Go-to-Market Focus in 2019
As we ramp up for a successful 2019, one topic that’s top of mind for many B2B sales and marketing leaders I’ve spoken with is their go-to-market strategy. What it boils down to for many executives is...
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Stop Shaming Companies that Bail on Social Media and Content Marketing
I’ve been observing a pattern over the last year that I believe is quite disturbing… the shaming of companies by respected leaders in the marketing industry when they decide to reduce or change up...
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SMS Marketing and Its Amazing Benefits
SMS (short message system) is basically another word for text messages. And, most of the business owners do not know but texting is equally important to other ways of marketing like social media...
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The Anatomy of an Email Newsletter
Email marketing is the easiest and most cost effective means of reaching out to your target audience and keeping them engaged. It can be the revenue driving tool for your business that you’ve been...
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