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7 Super Useful Tools for Improving Website Engagement
Over the last few years, increased used of digital media by customers has changed the way companies market their brands. Businesses have just a few minutes to capture a visitor’s attention and control...
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Extole: Brand Advocacy and Referral Marketing
As consumers become more tone-deaf to interruptive marketing, it’s an imperative that brands identify their advocates and provide them the tools necessary to help refer their products and services....
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How Are You Marketing Your Brand’s Sustainability and Diversity?
Earth Day was this week and we saw the typical run of social posts where companies promoted the environment. Unfortunately, for many companies – this only happens once a year and the other days they...
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Not Everyone Can See Your Website
For website managers at many businesses, large and small, this past season was the winter of their discontent. Beginning in December, dozens of art galleries in New York City were named in lawsuits,...
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Netpeak Checker: SEO Bulk Research on Root Domains and Pages
Yesterday, I met with a mentoring program that asked me to assist them in training their students in search engine optimization. The first question I asked was: What do you think SEO is? It’s an...
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ePR is Breaking Marketing… in Europe
GDPR was introduced May 2018 and it was good. Well that’s a stretch. The skies didn’t fall in and everybody went about their day. Some more uninterrupted than others. Why? Because it ensured freely...
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How to Save a Struggling Content-Led Link Building Campaign
Google’s algorithm is changing with time and due to this companies are enforced to re-think on their SEO strategies. One of the crucial actions for increasing ranking is content-led link building...
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Uscreen: Video On Demand and Native TV App Platform
As brands and experts look to promote and monetize the expertise they have internally, a couple of opportunities are to launch channels on over-the-top (OTT) television platforms or to actually...
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10 Proven Ways to Drive Traffic to Your Ecommerce Website
“Ecommerce Brands are Facing 80% Failure Rate” Practical E-commerce Despite these distressing statistics, Levi Feigenson successfully generated $27,800 in revenue during the first month of his...
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Can We Please Kill The Attention Span Myth?
Try as I might to dispel the myth of the shrinking attention span, it continues to dominate way too many marketing presentations and keynote speeches. So, I worked with a colleague of mine at Ablog...
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7 Ways Technology Could Destroy Your Brand
This week, I was on site doing a digital marketing workshop for a global brand. The workshop was and facilitated by me and co-developed in part with Butler University and the amazing educator that’s...
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The Ultimate Guide to Launching a Subscription Video Service
There’s a really good reason why Subscription Video On Demand (SVOD) is blowing up right now: it’s what people want. Today more consumers are opting for video content that they can choose and watch...
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Brandemonium Conference & Festival | October 1-4 | Cincinnati, OH
After a successful last two years for a first-of-its-kind event in Cincinnati, Brandemonium, an international brand conference and festival presented by 84.51°, will return this fall with an all-star...
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How to Choose the Best Channels for Your Customer Support Strategy
With the advent of business ratings, online reviews, and social media, your company’s customer support efforts are now integral to your brand’s reputation and your customer experience online. Quite...
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What Roles Are Needed in Today’s Digital Marketing Department?
For some of my clients, I manage all of the talent necessary for their digital marketing efforts. For others, they have a small staff and we augment the skills necessary. For others, they have an...
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Real-Time Communications: What is WebRTC?
Real-time communication is changing how companies are utilizing their web presence to proactively interact with prospects and customers. What is WebRTC? Web Real-Time Communication (WebRTC) is a...
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Iterable: A Cross-Channel Growth Marketing Platform
Iterable is a growth marketing platform that enables brands to create, execute and optimize cross-channel campaigns. Leading brands, like Zillow, SeatGeek, and Box, choose Iterable to power customer...
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Descript: Edit Audio Using The Transcript
It’s not often that I get excited about a technology… but Descript has launched a podcast studio service that has some really intriguing features. The best, in my opinion, is the ability to edit audio...
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2019 Content Marketing Statistics
Finding the right promotional tool which not only reaches the audience but creates a connection with the viewers is a difficult thing. Over the past few years, marketers have been focused on this...
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What Countries Celebrate Black Friday?
At times we live in a bit of a bubble here in the United States, but if you’re selling products and services online it’s imperative that you recognize that you’re a global company… not just a regional...
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