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Sidecar: Data-Driven Amazon Advertising Strategies
Amazon is not only the largest e-commerce destination on the web, it is also a leading advertising platform. While the Amazon audience is huge and visitors are primed to buy, navigating the channel...
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Is It Truly Engagement?
If I talk to my girlfriend 83% more this month than last month, am I more engaged? How about if I made a few comments about her? Am I engaged? No. The definitions of engagement are clear: (1) A formal...
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Flyover Podcast Festival | October 11 | Bloomington, IN
I’m excited to be sharing my experience in podcasting with other industry leaders coming up on the 11th of October at The Mill in Bloomington, Indiana at the Flyover Podcast Festival! I hope you can...
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How 3D Visualization + CPQ Are Driving Sales
Bandwidth and rendering power are enabling some amazing innovations online. If you’ve decided to redecorate your kitchen, for example, you’ll find some great platforms online where you can fit...
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How to Win Back Customers
One of the most important things for a new or established business is ensuring they have consistent income. No matter what business you’re in, returning customers is an excellent way to establish a...
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Kickstarting Your Video Marketing Campaign in 3 Ways
You’ve probably heard through the grapevine that videos are worthwhile investments for any business looking to improve their online presence. These clips are great at increasing conversion rates...
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Where To Host, Syndicate and Promote Your Podcast
Last year was the year podcasting exploded in popularity. In fact, 21% of Americans over the age of 12 have said they listened to a podcast in the last month, which has steadily increased year over...
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Agorapulse: Social Media Management Made Simple
Over a decade ago, at Social Media Marketing World, I met with the incredibly kind and brilliant Emeric Ernoult – founder and CEO of Agorapulse. The Social Media management tools market is crowded....
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Tips for A/B Testing on Google Play Experiments
For Android app developers, Google Play Experiments can provide valuable insights and help increase installs. Running a well-designed and well-planned A/B test can make the difference between a user...
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RFP360: Emerging Technology To Take The Pain Out Of RFPs
I’ve spent my entire career in software sales and marketing. I have hustled to bring in hot leads, accelerate the sales cycle, and win deals — which means I’ve invested hundreds of hours of my life...
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Social Media Marketing World | March 1-3, 2020 | San Diego, CA
Want to keep ahead of your competitors? Need to master a social platform? Struggling to measure your ROI? Discover how to improve your social media marketing at Social Media Marketing World 2020,...
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Things to Know to Get Started with Duplicating a Saved Audience on Facebook
There are instances when you want to target a completely new audience with your Facebook marketing efforts. However, it’s not uncommon for many of your audiences to overlap in key ways. For instance,...
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Getting More Likes For Instagram Ads: 8 Best Practices To Follow
Competition is heating up on the platform though, and brands are looking to get the most out of their Instagram ad campaigns. One method brands are using to gauge engagement, and brand value is...
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Scary… $8.8 Billion Will Be Spent on Halloween this Year
It’s very clear that for brands and marketers targeting traditional Halloweeners, leveraging Pinterest and Facebook to reach that older demographic would be in your best interest. By comparison,...
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4 Considerations to Amplify Paid Facebook Campaigns
“97% of social advertisers chose [Facebook] as their most used and most useful social media platform.” Sprout Social Undoubtedly, Facebook is a powerful tool for digital marketers. Despite data points...
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Smartling: Translation Services, Collaboration, and Process Automation Software
If commerce is driven by words, global commerce is fueled by translation. Buttons, shopping carts, and romance copy. Websites, emails, and forms must be translated into different languages in order...
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Redirect WordPress in Header
The redirection plugin built for WordPress is a fantastic means of organizing and managing redirects. I use it on this site and have organized my groups of redirects for updated posts, affiliate...
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Rev: Audio and Video Transcription, Translation, Captioning, and Subtitling
Because our clients are highly technical, it’s often difficult for us to find writers that are both creative as well as knowledgeable. Over time, we grew weary of rewrites, as have our writers, so we...
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Why Loyalty Marketing Helps Operations Succeed
From the beginning, loyalty rewards programs have embodied a do-it-yourself ethos. Business owners, looking to boost repeat traffic, would pour over their sales numbers to see which products or...
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How to Optimize Your Custom Publishing or Ecommerce Platform for Search and...
I don’t often recommend that clients build out their own ecommerce or content management systems because of all of the unseen extensibility options that are needed nowadays – primarily focused around...
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