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Writing Engaging Content that Converts for Business
I’m often surprised when I read an amazing article on someone’s business site or blog, but then I have no clue who they are, why I’d want to work with them, who they serve, or what they expect me to...
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Adverity: Connect, Manage, and Analyze Your Marketing Data
One project I’m continuing to work on for one of my clients is to build out marketing dashboards that provide some real data to make decisions on. If that sounds easy, it’s really not. It’s not easy....
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Influencer Marketing Statistics
We’ve shared infographics on what influencer marketing is, the evolution of influencer marketing before, as well as quite articles on influencer marketing best practices, how not to use influencers,...
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Vlocity: Digitally Transform Salesforce with Transactional Capabilities
Vlocity is a platform powering cloud applications from data migration to back-office Integration, omnichannel sales and service to mobile and analytics. Vlocity helps deliver high-quality,...
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Effective Ways to Publish an Android App on Google Play Store
The simplest method to distribute an Android application is by means of the Google Play store. It is the least complex approach to arrive at a great many potential clients. Transferring the first...
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2019 Black Friday & Q4 Facebook Ad Playbook: How to Stay Efficient When Costs...
The holiday shopping season is upon us. For advertisers, Q4 and particularly the week surrounding Black Friday is unlike any other time of the year. Ad costs typically spike by 25% or more. The...
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Social Media: 3 Tips To Better Connect With Your Customers
In essence, social media is a two-way street, where brands can go beyond traditional push marketing, and truly engage with their customers to develop loyalty over time. Here are three tips your...
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A Procrastinator’s Guide to Holiday Marketing
The holiday season is officially here, and it’s shaping up to be one of the biggest on record. With eMarketer predicting retail e-commerce spending to surpass $142 billion this season, there’s plenty...
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How to Transfer Your WordPress Site to New Domain
When you’re operating your WordPress site on one host and need to move it to another, it’s not as simple as you might think. Every instance of WordPress has 4 elements… the infrastructure and IP...
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Case Studies for Marketing: Can We Be Honest?
Working in the SaaS industry for so long, I continue to groan as I download and read case studies. Don’t get me wrong, I’ve actually worked at several companies where we discovered a client doing...
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Why Field Sales and Marketing Should Look Beyond the Traditional CRM
As the world becomes increasingly impersonal with the immergence of technology – social media, video chatting, etc. An opportunity has presented itself in a very real way. A concept that once came...
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Common Data Cleanup Formulas in Excel
For years, I’ve used the publication as a resource to not just describe how to do things, but to also keep a record for myself to look up later! Today, we had a client that handed us a customer data...
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Everything You Needed to Know About Retargeting and Remarketing!
Did you know that only 2% of visitors make a purchase when they visit an online store for the first time? In fact, 92% of consumers don’t even plan on making a purchase when visiting an online store...
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Social Media Image Dimension Guide for 2020
It seems every week that a social network is changing layouts and requiring new dimensions for their profile photos, the background canvas, and images that are shared on the networks. Limitations for...
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How to Run a Facebook Contest (Step-By-Step)
Facebook contests are an underrated marketing tool. They can raise brand awareness, become a fountain of user-generated content, increase audience engagement, and make a noticeable difference in your...
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Five Marketing Trends CMOs Should Act On In 2020
Why Success hinges on an offensive strategy. Despite shrinking marketing budgets, CMOs are still optimistic about their ability to achieve their goals in 2020 according to Gartner’s annual 2019-2020...
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What’s a VPN? Why Should You Use a VPN?
For years, I thought that having an office was a good investment… it provided my clients with a sense that my business was stable and successful, it provided my employees and contractors with a...
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Key Considerations When Selecting a Point of Sales (POS) Systems
Point of sale (POS) solutions were once relatively simple, but there are now a wide range of options, each offering unique features. A robust point of sale service can make your company significantly...
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How to Enable and Optimize WordPress for Featured Images
When I set up WordPress for many of my clients, I always am sure to push them to incorporate featured images to throughout their site. Here’s an example from a Salesforce Consultant site that’s...
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I Bought A New Drone for Clients… and It’s Amazing
A few years ago, I was advising a large roofing contractor on their online presence. We rebuilt and optimized their site, initiated an ongoing drip campaign to capture reviews, and began publishing...
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