It seems every week that a social network is changing layouts and requiring new dimensions for their profile photos, the background canvas, and images that are shared on the networks. Limitations for social images are a combination of dimension, image size – and even the amount of text that’s displayed within the image.
I would caution against uploading oversized images to social media sites. They use aggressive image compression that often leaves your images blurry. If you can upload a great image and compress the image with a service before uploading it, you’ll get much crisper results!
If you’re a designer, keep this infographic handy… and prepare for changes often.
Facebook Image, Video and Ad Image Sizes
Facebook Media
Size in Pixels (Width x Height)
Profile Image
180 x 180
Cover Photo
820 x 312
Shared Images
1200 x 630
Shared Link Preview
1200 x 628
Highlighted Image
1200 x 717
Event Image
1920 x 1080
Business Page Profile
180 x 180
LinkedIn Image Sizes
LinkedIn Media
Size in Pixels (Width x Height)
Profile Image
400 x 400 (200 x 200 minimum to 20,000 x 20,000 maximum)
Personal Background Image
1584 x 396
Company Page Logo
300 x 300
Company Page Background Image
1536 x 768
Company Page Hero Image
1128 x 376
Company Page Banner
646 x 220
YouTube Image and Video Sizes
YouTube Media
Size in Pixels (Height x Size in Pixels (Width x Height)Width)
Channel Profile Image
800 x 800
Channel Cover Photo
2560 x 1440
Video Uploads
1280 x 720
Instagram Image and Video Sizes
Instagram Media
Size in Pixels (Width x Height)
Profile Image
110 x 110
Photo Thumbnail Images
161 x 161
Photo Size
1080 x 1080
Instagram Stories
1080 x 1920
Twitter Image Sizes
Twitter Media
Size in Pixels (Width x Height)
Profile Photo
400 x 400
Header Photo
1500 x 500
In-Stream Photo
440 x 220
Pinterest Image Sizes
Pinterest Media
Size in Pixels (Width x Height)
Profile Image
165 x 165
Board Display
222 x 150
Board Thumbnail
50 x 50
Pin Image Sizes
236 x [Variable Height]
Tumblr Image Sizes
Tumblr Media
Size in Pixels (Width x Height)
Profile Image
128 x 128
Post Image
500 x 750
Ello Image Sizes
Ello Media
Size in Pixels (Width x Height)
Profile Image
360 x 360
Banner Image
2560 x 1440
WeChat Image Sizes
Weibo Media
Size in Pixels (Width x Height)
Profile Photo
200 x 200
Article Preview Header
900 x 500 (Displays 360 x 200)
Article Preview Thumbnail
400 x 400 (Displays 200 x 200)
Article Inline Image
400 x [Variable Height]
Weibo Image Sizes
Weibo Media
Size in Pixels (Width x Height)
Cover Image
920 x 300
Profile Pictures
200 x 200 (Displays 100 x 100)
Banner
2560 x 1440
Instream
120 x 120
Contest Preview
640 x 640
Snapchat
Snapchat
Size in Pixels (Width x Height)
Geofilter
1080 x 1920
The 2020 Social Media Image Sizes Guide below explains to you what the best image sizes are for each social network and the image types to use. Every major social media platform is listed on here so you’re up-to-date with social media platform optimization.
Jamie, Make A Website Hub
You would think that, by now, we’d have some standards on image sizes – especially on profiles. I’m pessimistic that the platforms will be working together anytime soon… so that means more work for you and me.
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