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How to Create Graphics with DesignCap that Can Be Easily Used on Social Media...
There is no doubt that you can engage more followers and subscribers for your social media with a beautiful social media banner or you can attract more visitors to your website with an appealing...
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Maximize Your Deliverability with Marketing Cloud’s Sender Authentication...
Most companies sending email truly underestimate how much deliverability can impact their organization. A beautiful, well-constructed, and highly effective email can wind up in the junk folder of...
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The Trends Every Mobile App Developer Needs to Know for 2020
Wherever you look, it is clear that mobile technology has become integrated into society. According to Allied Market Research, the global app market size reached $106.27 billion in 2018 and is...
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Where Should You Be Putting Your Marketing Efforts in 2020?
Every year, Chief Marketing Officers continue to predict and push strategies that they see trending for their customers. PAN Communications always does a great job of succinctly collecting and...
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2020 Local Marketing Predictions and Trends
As innovation and convergence in technology continue, affordable opportunities for local businesses to build awareness, be found, and sell online continue to grow. Here are 6 trends that I’m...
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Customer Insights in the Digital Age
Getting relevant customer feedback—and getting it quickly—is more essential than ever to business success. Sure, do-it-yourself recruiting is hard, research interviewees are never as promised, and the...
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What Questions Need Answered to Evaluate Your Company’s Inbound Marketing...
I’m working with a prospect right now that knows they require assistance with their digital presence and inbound marketing efforts… but they don’t know where to start nor the path necessary to get...
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Termly: Easily Manage Compliance For Your Sites and Apps
With state-level data privacy and compliance arising with the California Consumer Protection Act, the future of intrastate and international compliance is becoming a ridiculous myriad of ridiculous...
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5 Video Editing Tips for Marketers
Video marketing has become one of the top ways to market in the last decade. With the prices of equipment and editing programs dropping as they become more commonly used, it has also gotten a lot more...
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Where to Promote Your Startups, Apps or Platforms: A Huge List of 65 Resources
Quite a few people wonder how we’re able to find such a wide array of marketing technology platforms and tools out there that they hadn’t heard of yet, or that may even be beta. Aside from alerts we...
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How to Secure WordPress in 10 Easy Steps
Do you know that over 90,000 hacks are attempted each minute on WordPress sites globally? Well, if you own a WordPress-powered website, that stat should worry you. It doesn’t matter if you are running...
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5 Ways to Strengthen Process without Compromising Creativity
Marketers and creatives can get a little skittish when talk of process comes up. This should come as no surprise. After all, we hire them for their ability to be original, imaginative, and even...
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How Real-Time Market Pricing Can Boost Business Performance
As the modern world places increasing importance on speed and flexibility, the ability to infuse real-time, highly relevant pricing and sales guidance into their sales channels can give businesses the...
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Google’s SameSite Upgrade Reinforces Why Publishers Need to Move Beyond...
The launch of Google’s SameSite Upgrade in Chrome 80 on Tuesday, Feb. 4 signals yet another nail in the coffin for third-party browser cookies. Following on the heels of Firefox and Safari, which have...
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Conductor: An Organic Marketing Platform for Your Enterprise MarTech Stack
We are in the age of information overload. With today’s constant stream of data, even the savviest digital marketer can feel overwhelmed. You don’t need the answer to every question — you just need...
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Easy Advocacy: A Free Advocacy Tool for Social Media
A story that’s never left me is one that friend Mark Schaefer shared years ago when speaking at a conference. He discussed an international brand that had hundreds of thousands of employees. Their...
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Join Me at Adobe Summit 2020 | Mar 29 – Apr 2, 2020 | Las Vegas, NV
I’m excited to announce that the team at Adobe is having me out to cover this year’s Adobe Summit. This is exciting because Adobe has been making some real moves in the Sales and Marketing Tech Stack...
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4 Strategic Ways to Improve Your Visual Content in 2020
2018 saw about 80% of marketers use visual content in their social media strategies. Similarly, the usage of videos grew by nearly 57% between 2017 and 2018. We have now entered an era during which...
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The Importance of Sales Enablement
While sales enablement technology is proven to increase revenue by 66%, 93% of companies have yet to implement a sales enablement platform. This is often due to the myths of sales enablement being...
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How Executives Can Leverage Data Analytics to Enhance Performance
The falling cost and growing sophistication of data analysis methods have allowed even new startups and small businesses to enjoy the benefits of superior insight and enhanced understanding. Data...
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