SpotOn has already installed more than 3,000 point of sales and payment processing devices in restaurants, retailers and salons nationwide. They’ve partnered with Poynt to provide flexible point of sales terminals that enable retailers and restaurant owners to collect customer contact information and accept payments at the counter, or wherever customers are.
POS Marketing Tools
SpotOn’s marketing tools make it easy to implement a consistent communication strategy with your customers so that they will frequent your business more often and spend more money when they do. The end result is not only better relationships with your customers, but increased revenue for your business.
Features of SpotOn’s marketing and loyalty tools include the ability to:
- Import existing customers and continue to grow it by collecting new customer email addresses.
- Communicate with your customers via email, Facebook, Twitter, and mobile alerts.
- Create marketing messages quickly and easily with the platform’s built-in campaign wizard.
- Send your customers time-sensitive deals to prompt new visits.
- Automated campaigns to trigger visits from different segments of customers, including new visitors, your best customers, and customers who haven’t visited in a while.
SpotOn doesn’t just make marketing management easy, it also allows you to create a loyalty rewards program, and manage your online reviews. When used in concert with one another, these customer engagement tools give your business a powerful platform that is fully integrated with the checkout process and data-driven analytics.
What that translates to is the ability continually grow your customer list and collect data about those customers. As your SpotOn platform collects more data, it’ll become more powerful, allowing you to create new segmented groups of customers and the ability to reach them with the perfect marketing campaigns.
On top of that, the platform’s dashboard analytics will allow you to see clear connections between customers, their transactions, and your marketing campaigns, giving you a clear ROI for your marketing efforts. In other words, SpotOn takes the guesswork out of marketing. You’ll know exactly what’s working, and how to create even more effective marketing campaigns in the future.
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