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9 Marketing Tools to Help You Quickly Create Better Blog Content
What’s the point of content marketing? Is it just about developing great content and promoting it across multiple channels to get the attention of your audience? Well that’s the biggest part. But...
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UX Design and SEO: How these Two Website Elements can Work together to your...
Over time, the expectations for websites have evolved. These expectations set the standards for how to craft the user experience that a site has to offer. With search engines’ desire to provide the...
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How Using Buyer Intent Data Can Leverage Your Marketing Strategy in 2019
It seems incredible that, by 2019, more companies aren’t using intent data to drive their sales and marketing initiatives. The fact that so few ever dig that deep to uncover the best possible leads...
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How to Implement Email Accessibility For Assistive Technologies
There’s a constant pressure for marketers to deploy and optimize the latest technologies and many struggle to keep up. The message I hear over and over again from every company that I consult with is...
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Help Lead the Marketing Rebellion
The first time I met Mark Schaefer, I was instantly appreciative of his experience and deep insight. Mark works with leading companies on how to improve their marketing efforts. While I’m a competent...
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Four E-Commerce Trends You Should Adopt in 2019
The e-commerce industry is expected to grow continuously in the coming years. Due to advancement in the technology and variation in the consumer shopping preferences, it will be tough to hold the...
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Build an Online Directory for WordPress with GravityView
If you’ve been part of our community for a while, you know how much we love Gravity Forms for form building and data collection in WordPress. It’s just a brilliant platform. I recently integrated...
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Where to Promote Your Startups, Apps or Tools: A Huge List of 64 Resources
Quite a few people wonder how we’re able to find such a wide array of marketing technology platforms and tools out there that they hadn’t heard of yet, or that may even be beta. Aside from alerts we...
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How to Speed Up Your WordPress Site
We’ve written, to a great extent, the impact of speed on your users’ behavior. And, of course, if there’s an impact on user behavior, there’s an impact on search engine optimization. Most people don’t...
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How to Launch a WordPress Site that is Optimized for Search
As WordPress continues to capture enterprise marketshare, we continue to get many more requests from large businesses who have beautiful sites designed by amazing branding and graphic design companies...
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Digital Marketing Trends
This is a great summary of many of the trends that we’ve been hammering away on with our clients – organic search, local search, mobile search, video marketing, email marketing, paid advertising, lead...
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How to Create a Successful Local Facebook Marketing Strategy
Facebook Marketing continues to be among the most effective marketing strategies today, especially with its 2.2 billion active users. Just that opens up a vast well of opportunities that businesses...
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Feedier:
There’s not a day that goes by that I’m not being presented with a poll, survey, or asked for feedback. Unless I’m really satisfied or upset with a brand, I typically just delete the request and move...
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Full Circle Insights: Funnel Metrics and Attribution for Salesforce
At most companies, marketing and sales don’t operate on a level playing field. B2B sales operations have CRM systems like Salesforce to measure performance, including overall company metrics and the...
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Constructing a Mailing List for Email Marketing
There’s no doubt that email marketing can be one of the most effective ways to reach out to potential customers. It has an average ROI of 3800 percent. There’s also little doubt that this form of...
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Moosend: Email Marketing & Automations
Moosend, the awarded Email Marketing and Automation platform, has re-defined email marketing features, pricing plans, and value for money with its consistency, dedication to excellence, and customer...
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Need to Verify DNS Locally Using Hosts on OSX?
One of my clients relocated their website to a bulk hosting account. They updated their domain’s DNS settings for the A and CNAME records but were having a difficult time determining whether or not...
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How to Optimize Your Blog’s Next Article for Maximum Impact.
One of the reasons that I wrote my corporate blogging book a decade ago was to help the audience leverage blogging for search engine marketing. Search is still unlike any other medium because the...
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Enterprises using Social Media To Predict Demand: PepsiCo
Consumer demand today changes faster than ever before. As a result, new product launches are failing at extremely high rates. After all, accurately assessing the market and predicting demand requires...
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RANT: Who Owns Your Domain?
Yesterday, I was with the board of a regional company and we were discussing some migrations. Some of the steps needed were going to require some domain records to be updated, so I asked who had...
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