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A New Martech Zone Logo for 2019
One area that I didn’t invest in branding was this site. While my agency had a great logo that I love, and we work with all of our clients on their branding, I just didn’t have the bandwidth to work...
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WordPress: How to Upload and Embed a PDF
A trend that’s continuing to grow with my clients is putting resources on their site without forcing the prospect to register to download them. PDFs specifically – including white papers, case...
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The Digital Marketing Landscape
2019 is driving closer and the constant evolution in the advertising landscape continues to change the way we do digital advertising. We’ve already watched some new digital trends, but according to...
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Add a Sales Pop to Your Ecommerce Site
Social proof is critical when buyers are making a purchase decision on your ecommerce site. Visitors want to know that your site is trusted and that other people are buying from you. Too many times,...
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Humans vs. Chatbots: Who Will Master Customer Care?
Back in 2016 when chatbots became popular everybody said they will replace human agents in customer care departments. After collecting 2.5 years of experience about Messenger chatbots the reality...
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Email Marketing Statistics
Email continues to lead the nurturing and retention strategy of virtually every business online. It’s affordable, it’s easy to implement, it’s measurable, and it’s effective. However, if organizations...
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Get Help Naming Your Business with Squadhelp
Want to hear a branding horror story? Your company plans its launch and invests $150,000 in the domain, the name, and the launch… only to have it all fall apart when you learn that the FBI has an...
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E-commerce Product Reviews: 7 Reasons Why Online Reviews Are Essential for...
One may have noticed how it is becoming more and more common for businesses, especially for those in the e-commerce sector, to include reviews on their websites. This is not a case of a fad, but a...
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DesignCap: Make a Free Poster or Flyer Online
If you’re in a bind and need to design a simple, beautiful poster or flyer… check out DesignCap. Not everyone is an Illustrator guru or has access to a graphic designer, so platforms like this come in...
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A Smart Approach to Email Personalization Explained
Marketers tend to see email personalization as a clue to the higher effectiveness of email campaigns and use it massively. But we believe that a wise approach to email personalization gives better...
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Excel Formula for Scheduling Social Updates by Day of the Week
One of the clients that we work with has a fairly consistent seasonality to their business. Because of this, we like to schedule social media updates far ahead of time so that they need not worry...
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Recording for iMovie with a Web Camera and Different Microphone
This morning I was asked to record a quick video for a company. Nothing special, just sit down at my desk and talk about a specific topic for 30 seconds or so. If this were for a client, I’d set up...
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Verify Your Email Marketing Lists Online: Why, How, and Where
Email marketing is a blood sport. In the last 20 years, the only thing that’s changed with email is that good email senders continue to get punished more and more by email service providers. While...
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Debt Collection for eCommerce Startups: The Definitive Guide
Transaction-based losses are a fact of life for many businesses, because of chargebacks, unpaid bills, reversals, or unreturned products. Unlike lending businesses who have to accept a large...
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Mobile App Store Statistics
Mobile applications development and mobile app user behavior continues to change over the years. Mobile application frameworks are opening doors for companies to increase user engagement and...
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How to Add App Banners to Your Mobile Site
If you have a mobile application for your products or services, you know how expensive it can be to promote and distribute it for mass adoption. Did you know that, with a simple header snippet, that...
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10 Modern Technologies That Are Enhancing Digital Marketing
Sometimes the word disruption has a negative connotation. I don’t believe digital marketing today is being disrupted by any modern technology, I believe it’s being enhanced by it. Marketers who adapt...
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ContentTECH Summit | April 8-10, 2019 | San Diego, CA
Content Marketing Institute, the producers of Content Marketing World, the largest content marketing event in the world, bring you the inaugural ContentTECH Summit, April 8-10, 2019 in sunny San...
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Content Marketing World | Sept 3-6, 2019 | Cleveland, OH
Content Marketing World Conference & Expo is the largest content marketing event on the planet. If you want to learn from, and rub elbows with, the best of the best in the content marketing...
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Is Drone Delivery Going to Take Off Soon?
Testing the latest technologies is the fun part of my work. I often purchase technology just to give it a test and ensure that I’m keeping up. Months ago, I purchased a DJI Mavic Air, and tested it...
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