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Sharing Is Not Enough – Why You Need A Content Amplification Strategy
There was a time when if you’d build it, they would come. But that was all before the internet becoming overly saturated with content and lots of noise. If you’ve been feeling frustrated that your...
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The Identity Puzzle in Customer Data Management
The Consumer Identity Crisis In Hindu mythology, Ravana, the great scholar and demon king, has ten heads, symbolizing his various powers and knowledge. The heads were indestructible with the ability to...
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Why You Need to Invest in Product Videos on Your Ecommerce Site
Product videos offer e-retailers a creative way of demonstrating their products while also allowing customers a chance to view products in action. By 2021, it’s estimated that 82% of all internet...
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10 Tips for a Winning Gamification Strategy
People fascinate me. Give them a fantastic marketing message with a discount and they’ll walk away… but allow them the opportunity to win a badge on their profile page and they’ll fight for it. I amuse...
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How to Improve Customer Loyalty with Digital Marketing
You can’t retain what you don’t understand. When focused on constant customer acquisition, it gets easy to get carried away. Okay, so you’ve figured out an acquisition strategy, you’ve made your...
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EveryoneSocial: Turn Your Employees into a Social Amplifier
EveryoneSocial is the leading employee advocacy and social selling platform that provides its customers with an average of 1,750 connections per employee, 200% increase in sales pipelines, 48% bigger...
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A Writer? 7 Potent Ways to Make Your Book an International Bestseller
No doubt, if you are an aspiring writer then at some point of your career you must have asked the question, How to make my book a bestseller? to the publisher or any bestselling author. Right? Well,...
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Video Marketing Trends for 2019
One area that I’ve been focused on with my clients is video. While there’s a ton of buzz around video, my concern is that it’s a similar buzz that we continue to see with social media. Everyone is...
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Amazon Web Services: How Big Is AWS?
Working with technology companies, I’m amazed at how many are hosting their platforms on Amazon Web Services (AWS). Netflix, Reddit, AOL, and Pinterest are now running on Amazon services. Even GoDaddy...
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RØDE Releases Quite the Podcast Production Studio!
One thing I’m not going to share in this post is how much money and time that I’ve spent buying, evaluating, and testing equipment for my podcasts. From a full mixer and studio, to a compact studio...
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The Science of Scent Marketing
Each time that I get home from a busy day, especially if I’ve spent a lot of time on the road, the first thing I do is light a candle. One of my favorites is a sea salt driftwood candle called Calm. A...
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Design Thinking: Applying Rose, Bud, Thorn Activities to Marketing
This week has been quite exciting as I’ve been working with some enterprise consultants from Salesforce and another company to see how I can improve strategy sessions for their customers. A huge gap...
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Playoff: Add a Gamification Layer Into Any System
Implementing gamification strategies is a great way of motivating your target to move to the next level. If you have an existing software or process that you would like to add a layer of gamification...
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Removing Image Backgrounds with AI
If you’re not following Joel Comm, do it. Now. Joel is one of my favorite resources for technology. He’s blunt, honest, and incredibly transparent. There’s not a day that goes by that I’m not checking...
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6 Ways in Which Social Signals Improve Ranking
Social signals represent interactions, such as retweets, likes, and votes, of social media users with your brand, which indicate its popularity and quality to search engines. Google, Bing, Yahoo, and...
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Three Apps You Need to Run Your Ecommerce Business Efficiently
There are so many ecommerce retailers out there – and you’re one of them. You are in it for the long haul. As such, you need to be able to compete with the best of the hundreds of thousands of online...
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How to Delete All WordPress Comments
As the conversations around articles have moved to social media platforms, commenting systems in content management systems like WordPress have devolved into spam repositories. It’s truly unfortunate,...
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Who Will Build Your Next Website?
I had a great conversation with a transitioning veteran today who was eager to dive into development. He was disappointed because he was applying for junior front-end developer jobs throughout the...
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Omnichannel Marketing Yields More Loyal and Valuable Customers
Brands must break down online and offline silos to meet consumer expectations. As the old adage goes, A rising tide lifts all boats. The same principle applies to effective consumer marketing. A...
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Welcome Message Lessons from Email Experts
The welcome message might at first seem trivial as many marketers would assume once a customer has signed up, the deed is done and they are validated in their role. As marketers, however, it is our...
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