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How Risky is Your Tower of Tech?
What would the impact be if your tower of tech came tumbling to the ground? It’s an idea that hit me a few Saturdays ago as my kids were playing Jenga while I was working on a new presentation about...
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Productsup: Product Content Syndication and Feed Management
In a series of MarTech Interviews the last month, we had a sponsor – Productsup, a data feed management platform. Ecommerce platforms are very complex nowadays, with an emphasis on speed, user...
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The Top Content Marketing Tips for Driving More Traffic and Engagement
This week I’m back in the office from speaking in Sioux Falls at the Concept ONE Expo. I did a keynote presentation on how companies could relaunch their digital marketing program to save time, save...
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Stock Video Footage, Animation and Effects Sites and Resources
B-roll, stock footage, news footage, music, background videos, transitions, charts, 3D charts, 3D videos, video infographic templates, sound effects, video effects, and even full video templates for...
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Where To Host, Syndicate and Promote Your Podcast
Last year was the year podcasting exploded in popularity. In fact, 21% of Americans over the age of 12 have said they listened to a podcast in the last month, which has steadily increased year over...
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Brandemonium | October 2 – 5, 2018 | Cincinnati
After a successful inaugural year in 2017 for a first-of-its-kind event in Cincinnati, Brandemonium, an international brand conference and festival presented by 84.51°, will return this fall with an...
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Video Chat Is Going Mainstream For Corporate Websites and Ecommerce Platforms
Salesforce has published a detailed article and infographic on the impact and best practices of video chat for customer service. This customer service channel combines the convenience of live chat and...
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How To Personalize Your Outreach Emails To Get More Positive Answers
Every marketer knows that today’s consumers want a personalized experience; that they’re no longer content with just being another number amongst thousands of invoicing records. In fact, the McKinsey...
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What Are The Most Important Modern Marketing Skills in 2018?
The last few months I’ve been working on curriculums for digital marketing workshops and certifications for an international company and a university, respectively. It’s been an incredible journey –...
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VoiceJungle: Fast, Affordable, Professional Voiceovers
This last week I was in a bit of a bind. I had to release a podcast but didn’t have the intro and outro with me. I did my best to record it myself, but having me on the intro and outro as well as the...
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What Are Meta Descriptions? Why Are They Critical to Organic Search Engine...
Sometimes marketers can’t see the forest for the trees. As search engine optimization has gained so much attention the past few years, I’ve noticed that many marketers focus so much on rank and...
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How Important Are Images To Your Digital Content?
Images are a key differentiator we leverage in every single piece of content strategy I craft for our clients. We spend as much, even more, on graphic design and photographers than we do on research...
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Yes, There Are Still Great Blogs Out There To Discover… Here’s How to Search...
Blogs? Am I really writing about blogging? Well, yes. While the official umbrella term we now apply in the industry is content marketing, blogging continues to be the most common format that companies...
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How to Record Multiple Local Guests on Your Zoom H6 With a Remote Guest in...
If you’re going to get serious about podcasting, I’d really encourage you to save up for a Zoom H6 Recorder. It’s just a simple device that requires almost no training to record with. Add some Shure...
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6 Low Budget Content Marketing Ideas for Small Businesses
You already know that you do not have the marketing budget to compete with the “big boys.” But the good news is this: the digital world of marketing has equalized the field like never before. Small...
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How to Treat Your Public Speakers
This is a post that I should have written over a year ago, but I was motivated to write it tonight after an event that I spoke at. Last year, I traveled out to Rapid City, South Dakota and spoke at...
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Guess What? Vertical Video Isn’t Just Mainstream, It’s More Effective
Just a few years ago I was publicly mocked by a colleague online when I was sharing my thoughts via video. His problem with my videos? I was holding the phone vertically rather than horizontally. He...
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How Product Pricing Online Can Influence Buying Behavior
The psychology behind ecommerce is quite amazing. I’m an avid online shopper and am often surprised at all the things that I buy that I didn’t really need but it was just too cool or too good a deal to...
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Digital Transformation is a Leadership Issue, Not a Technology Issue
For over a decade, the focus of my consulting in our industry has been helping businesses punch through and transform their companies digitally. While this is often thought of as some kind of top-down...
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Verify Your Email Marketing Lists Online: Why, How, and Where
Email marketing is a blood sport. In the last 20 years, the only thing that’s changed with email is that good email senders continue to get punished more and more by email service providers. While ISPs...
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