After a successful inaugural year in 2017 for a first-of-its-kind event in Cincinnati, Brandemonium, an international brand conference and festival presented by 84.51°, will return this fall with an all-star lineup of more than 60 influential figures in business, entrepreneurship and branding across dozens of industries.
Once again spotlighting the creativity of some of the world’s most influential brands – everything from Facebook, Kroger, P&G, Kraft Heinz, Wilson Sporting Goods, Arby’s, Chik-fil-A and dozens more – Brandemonium’s conference aspect will include keynotes, panels, and workshops to allow brands, retailers, agencies and marketing consultants to immerse attendees in all aspects of their brand. It all takes over the Westin Cincinnati October 2-5.
Among our huge lineup this year: L2 founder and NYU marketing professor Scott Galloway, Facebook’s Matty de Castro, Jay Sethi of Diageo’s Smirnoff & Nurture Brands Portfolio, and many more.
We’ve also got some exciting changes in store for this year’s event. Brandemonium is still a concept similar to SXSW with an emphasis on consumer experiences, but we’ll offer a more streamlined approach to attendees this year. The new format will feature conference sessions focused on five tracks (strategy, omni-channel & retail, data & technology, content & design, and brand activations & experiential marketing), allowing our attendees to better tailor their experience to their interests or expertise.
Still, the most unique aspect of Brandemonium is what really sets it apart: the corresponding festival (free to the public) will again give brands the opportunity to engage while “taking over” Cincinnati with brand activations including installations, performances, lounges, pop-up shops and more. In 2017 for example, we saw some incredible creativity from the teams at Jeep, Totes, Southwest Airlines, Maker’s Mark and more. We are really excited to see what brands come up with this year to take over our city.
Photo Credit: Chris Granger of McCabe Media
Even better, compared to other industry conferences, Brandemonium is a great value. Greater Cincinnati is an inexpensive place to do business and has helped make our pricing possible. If your work is touched by branding – everything from brand management to package design – Brandemonium is the place to be.
We are looking forward to seeing Cincinnati become immersed in this movement again this fall. As a music festival producer, I’ve seen brands go from hanging up banners on stages to creating engagement that enhances the attendee experience. Now with Brandemonium, we’re seeing first-hand – in real time – the impact of brands’ innovative experiences and direct engagement with consumers.
Register Today for Brandemonium
More information, conference registration and the current lineup of speakers is available at Brandemonium‘s site. Prices increase October 1!
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