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Facebook Has Destroyed Respectful and Open Dialogue… and I’m Done
This has been a difficult few months for our nation. The elections, COVID-19, and the horrific murder of George Floyd all have literally brought our nation to its knees. I don’t want anyone to believe...
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Metadata.io: Automate Your Pipeline Generation for ABM
Metadata is the autonomous demand platform that optimizes your social and digital ad spend to help you quickly create more quality demand and pipeline from your target accounts. Their patented AI and...
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TestFlight: iOS Beta Testing and Live App Monitoring
Mobile application testing is a critical step in every mobile application deployment. While successful mobile applications have incredible engagement and provide immense value to consumers and...
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The Psychology and ROI of Color
I’m a sucker for a color infographic… we’ve already published how genders interpret colors, color, emotion and branding and whether or not colors impact buying behavior. This infographic details the...
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Five Top Tips for Agencies Looking to Build New Revenue Streams in a Crisis
With marketing teams having to press pause and redefine their strategies for 2020, it is fair to say there has been a good deal of chaos and confusion in the industry. The core challenge remains the...
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The Rank Math SEO WordPress Plugin is Amazing!
Virtually every WordPress client and just about everything prospect that we look at utilizes Yoast’s WordPress SEO plugin to manage key elements for search engine optimization. Aside from the free...
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How to Synchronize 2 Google Calendars
With the acquisition of my agency and now working as a partner on my new Salesforce partner, I have an issue where I’m running two GSuite accounts and now have 2 calendars to manage. My old agency...
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VirBELA: Virtual Conferencing in 3-Dimensions
Meeting remotely just became more personal with a platform called VirBELA. Unlike video conferencing apps like Facetime, Zoom, Messenger, Microsoft Teams, Google Meet, this one really is different....
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Sendoso: Incentivize Engagement, Acquisition, and Retention with Direct Mail
When I worked at a major SaaS platform, one effective way that we used to move the customer journey forward was by sending a unique and valuable gift to our target customers. While the cost per...
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5 SaaS Customer Success Best Practices
Gone are the days when the customer success teams toiled with unlimited calls and clients to handle. Because now is the time to churn less and receive more in terms of customer success. All you need...
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DMP Integration: Data-Driven Business for Publishers
The radical reduction in the availability of third-party data means fewer possibilities for behavioral targeting and a drop in advertising revenues for many media owners. To offset the losses,...
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The Two Most Effective Tools for Successful B2B Lead Generation
We all know how complex the B2B space can be and B2B lead generation can get increasingly difficult at times. Leads, conversions, prospects, processes, systems and ROI forms a major part of any B2B...
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How to Improve Your Writing Skills
If you’ve read my publication for years, I hope that you’ve noticed an improvement in my writing. Truth be told, after writing a book and thousands of articles, I still struggle with the basics of...
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Instagram Marketing Summit | July 13-17 | Online
Want to improve your engagement and sales with Instagram? Then join the largest and best gathering of Instagram marketing experts as they share their proven strategies. You’ll receive step-by-step...
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Sales, Marketing, MarTech, and Technology Acronyms
It seems every week, I’m seeing or learning another acronym. I’m going to keep an active list of them here! Feel free to jump via alphabet for the sales acronym, marketing acronym, or sales and...
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Lumavate: A Low-Code Mobile App Platform for Marketers
If you’ve not heard the term Progressive Web App, it’s a technology that you should be paying attention to. Imagine a world that sits between a typical website and a mobile application. Your company...
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ShortStack: Facebook Landing Pages and Social Contests Made Easy
If you’re utilizing Facebook as a resource to drive traffic to your business via a contest or call-to-action, utilizing a socially integrated platform is a must. With ShortStack you can develop...
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Five Ways Martech Companies Play the Long Game Given an Expected 28% Drop in...
The Coronavirus pandemic has come with its set of challenges and learnings from a societal, personal, and business perspective. It’s been challenging to keep new business growth due to economic...
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Extending Digital Reach in a Mobile-first, Post-Cookie World
As consumer behavior continues to move dramatically toward mobile devices, brand marketers have correspondingly shifted their focus toward mobile marketing strategies. And, since consumers largely use...
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How To Setup A Simple 5-Step Online Sales Funnel
Within the last few months, many businesses shifted to online marketing because of COVID-19. This left many organizations and small businesses scrambling to come up with effective digital marketing...
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