Metadata is the autonomous demand platform that optimizes your social and digital ad spend to help you quickly create more quality demand and pipeline from your target accounts.
Their patented AI and machine learning platform analyzes historical CRM data to identify who should be seeing your ads, then a multivariate testing engine tests hundreds of variations and optimizes to what delivers the best results most efficiently. The result is a quality pipeline from target accounts generated quickly.
Metadata.io Platform Demo and Overview
- Identify and Target – Discover your marketing sweet spot. Build audiences using technology usage, buyer intent, firmographic, marketing automation, and CRM data sources. Access to 1.2 billion contact profiles.
- Engage and Experiment – Experiment and learn at scale. Metadata’s AI generates hundreds of tests, so you don’t have to! Pinpoint the best performing combinations of creatives, audiences, and results that engage your accounts.
- Acquire and Convert – Identify demand, optimize to revenue, and repeat. Performance, attribution reporting based on pipeline generated, account engagement, existing pipeline influenced, and more.
The Metadata platform automatically enriches leads before syncing them with your Marketing Automation or CRM Platform, resulting in an optimized lead conversion workflow with high-quality data.
Leadsift and Metadata Integration
The recent work-from-home trend has posed an interesting challenge for Digital Marketers that rely on technologies mapping IP addresses from anonymous visitors to their companies, but home IP addresses don’t map to their corporate identities. This is making it difficult to properly execute on ABM campaigns, which is a top priority for B2B Marketers.
LeadSift has announced a strategic partnership with MetaData.io to help B2B Marketers run digital campaigns without relying on IP Matching.
Using intent signals from LeadSift, Metadata customers can now laser-target the buyers from their target account lists using identifiers like email address, which is a much more effective way to target B2B professionals as they work from home more frequently.
Gil Allouche, CEO Metadata.io
With LeadSift’s public web signals – marketers can now prioritize their target account list and contacts, and automatically reach them using Metadata’s autonomous demand generation platform, all without relying on IP address matching.
© 2020 DK New Media, LLC, All Rights Reserved
