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Shoutem: The Most Efficient Mobile App Development Platform
This is one of those topics that I have some really tough love on when it comes to my clients. Mobile apps may be one of those strategies that continues to have the highest costs and the lowest...
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How to Balance Acquisition vs. Retention Efforts
When trying to acquire a new customer, I truly believe the largest hurdle you have to overcome is trust. The customer wants to feel as though you’re going to meet or exceed expectations for your...
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Add An External Podcast Feed to Your WordPress Site’s Feeds
A popular podcast online utilizes WordPress as their publishing platform for the information about their podcast as well as publishing a ton of information about each show. However, they actually host...
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How To Host, Syndicate, Optimize, and Promote Your Podcast
Last year was the year podcasting exploded in popularity. In fact, 21% of Americans over the age of 12 have said they listened to a podcast in the last month, which has steadily increased year over...
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Showpad: Sales Content, Training, Buyer Engagement and Measurement
As your business rolls out sales teams, you’ll find that the search for effective content becomes an overnight necessity. Business development teams search for white papers, case studies, package...
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Webinar: COVID-19 and Retail – Actionable Strategies to Maximize Your...
There’s no doubt that the retail industry has been crushed by the COVID-19 pandemic. As Marketing Cloud customers, though, you have opportunities that your competitors don’t. The pandemic has...
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How to Compress a PDF File with Adobe
For the last few years, I was utilizing a great third-party tool to compress my PDF files for use online. Speed is always a factor online, so whether I’m emailing a PDF file or hosting it, I want to...
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Promote Your iTunes Podcast with a Smart App Banner
If you’ve read my publication for any extended period of time, you know that I’m an Apple fanboy. It’s simple features like I’m going to describe here that makes me appreciate their products and...
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Better Research, Better Results: ResearchTech Platform Methodify
Methodify is an automated market research platform and is one of only a handful globally that is specifically developed for automating the entire research process. The platform makes it easier and...
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MVRK: The Launch of the 3D Virtual Event
Last week I was invited for my first tour of an online virtual conference space. To be honest, while the timing of the lockdown was in play and I thought it may be a nice tool, I was concerned it may...
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Rethinking B2B Marketing Outreach? Here’s How to Pick Winning Campaigns
As marketers adjust campaigns to respond to the economic fallout from COVID-19, it’s more important than ever to know how to pick winners. Revenue-focused metrics let you allocate spend effectively....
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Local SEO: What is a Citation? Citation Building?
Local search is the lifeblood of virtually any organization that serves a local region. It doesn’t matter if it’s a national franchise that has locations throughout different cities, a roofing...
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The 10 Basics of an SEO Audit
This last week, a colleague of mine had mentioned that he had a client that seemed to be stuck in rankings and he wanted an SEO audit of the site to see if there were any issues. Over the years,...
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I Canceled My Expensive Website Reporting and Analysis Tools for Diib
With the lost revenue associated with COVID-19, I really had to re-evaluate the products that I was using to research, monitor, report, and optimize my sites and those of my clients. I was spending...
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Boost Your Sales and Productivity with These 6 Hacks
Every day, it seems like we have less time to take care of our work. It’s paradoxical since there are so many apps, hacks and devices that help us save time nowadays. It seems like the very tips and...
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The 3 Reports Every B2B CMO Needs to Survive and Thrive in 2020
As the economy spirals closer to a recession and corporate budgets are slashed, the reality for B2B marketers this year is that every dollar spent is going to be questioned, scrutinized, and will need...
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How to Improve Mobile Conversion Rates With Digital Wallets
Mobile conversion rates represent the percentage of people who opted into using your mobile app/ mobile-optimized website, out of the total number of those who were offered to. This number will tell...
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Email Marketing: Simple Subscriber List Retention Analysis
Subscriber retention has its roots in the newspaper industry. Several years ago, I worked for a Database Marketing company specializing in Newspaper Subscription Analytics. One of the key metrics for...
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7 Ways that AI is Revolutionizing Email Marketing
A week or so ago, I shared how Salesforce Einstein was dramatically changing the customer journey, predicting and providing personalized communications that are driving up impact and reducing churn...
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Designer Terminology: Fonts, Files, Acronyms and Layout Definitions
There’s quite a bit of terminology utilized when describing designs and this infographic from Pagemodo. Like any relationship you cultivate, it’s important that both parties are speaking the same...
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