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Outplay: An Omni-Channel Comprehensive Outbound Sales Enablement Platform
As a small business, I always struggled with sales. It wasn’t the sales strategy that was the issue, it was the resources need to continue helping prospects get to the finish line. It was actually a...
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How to Run Email Campaigns with Gmail
Sometimes you don’t need a full email service provider (ESP) with all of the bells and whistles of list management, email builders, deliverability, and other sophisticated tools. You just want to take...
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COVID-19: A Fresh Look at Loyalty Program Strategies for Businesses
The Coronavirus has upended the business world and is forcing every business to take a fresh look at the word loyalty. Employee Loyalty Consider loyalty from the employee’s perspective. Businesses are...
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Clearmob: Increase Facebook Campaign Performance in Real-Time with AI
Clearmob focuses on bid optimization for Facebook and Instagram advertising. Their algorithm reviews your Facebook campaign data in real-time and provides recommendations that significantly increase...
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What is Marketing Orchestration?
It’s hard to believe how long I’ve been writing my blog, but I love that I often can refer to old posts once in a while. A decade ago, I wrote out new media consultants were actually very much like...
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10 Benefits of Customer Loyalty & Rewards Programs
With an uncertain economic future, it’s critical that businesses focus on customer retention through exceptional customer experience and rewards for being loyal. I work with a regional food delivery...
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Verify Your Email Marketing Lists Online: Why, How, and Where
Email marketing is a blood sport. In the last 20 years, the only thing that’s changed with email is that good email senders continue to get punished more and more by email service providers. While...
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Deltek ConceptShare: Creative Review, Proofing, and Approvals Online
As companies are looking to boost productivity with smaller teams, they need tools that can help them increase efficiency. For marketing and creative teams that means meeting project demands on time,...
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Binary Fountain: Customer Experience and Reputation Management Platform
If you’ve done any research on brand identity and customer experience, you’ve probably noticed the distinct connection customer ratings and reviews have on consumer engagement and local SEO efforts...
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Swap Shop: Trade the Services or Products You Can Share, for the Resources...
As the world heads into uncertainty, companies need to keep a closer eye on cash flow and avoid any unnecessary expenses. One method that can help is trading your products and services for the...
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Xtensio: Create, Manage, and Present Your Creative Collateral
Xtensio is a branded strategy and communications hub where organizations implement and organize marketing efforts across the internal team, clients and partners. Build and share any collateral you...
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COVID-19: Consumers and #StayAtHome Purchase Statistics
Things are not looking too good for anyone’s economic future given the pandemic and subsequent lockdown orders from governments around the world. I believe this is going to be a historic event that...
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PhoneWagon: Everything You Need for Call Tracking in Analytics
As we continue to coordinate complex multi-channel campaigns for some of our clients, it’s imperative that we understand when and why the phone is ringing. You can add events on hyperlinked phone...
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What Is The Best B2C CRM for Your Small Business?
Customer relations have come a long way since their inception. The B2C (Business to Consumer) mentality has also shifted to a more UX-centric mentality instead of sheer delivery of the final product....
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COVID-19: The Corona Pandemic and Social Media
The more things change, the more they remain the same. Jean-Baptiste Alphonse Karr One good thing about social media: you do not need to wear masks. You can spout anything at any time or all the time...
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How to Find Fonts with Adobe Capture
If you’ve ever gotten stuck working on a project where the client wanted some new graphics or collateral, but didn’t know what fonts they use – it can be pretty daunting. Or, if you love a font that...
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WordPress Hosting Running Slow? Migrate to Managed Hosting
Although there’re tons of reasons that your WordPress installation is running slow (including poorly written plugins and themes), I believe the single biggest reason why people have problems is that...
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Today’s SERP: A Visual Look at Google’s Boxes, Cards, Rich Snippets, and Panels
It’s now been eight years since I’ve pushed my clients to incorporate rich snippets into their online stores, websites, and blogs. Google search engine results pages had become living, breathing,...
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6 Technology Trends in 2020 Every Marketer Should Know About
It’s no secret that marketing trends emerge with changes and innovations in technology. If you want your business to stand out, bring in new customers and increase visibility online, you’ll need to be...
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Short.io: A White Label URL Shortener
For quite some time, I was signed up with a service to shorten my URLs, but the cost of the system was quite expensive. Using my own subdomain cost much more in their pricing model. In fact, I was...
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