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Understanding Address Parsing, Standardization, and Delivery Verification APIs
Prior to working online, I worked for a decade in the newspaper and direct mail industries. Because mailing or delivering a physical marketing communication was so expensive, we were extremely careful...
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The 5 Top Attacks Made On Ecommerce Sites
One of the more startling statistics with respect to COVID-19 and the lockdowns is the dramatic increase in e-commerce activity: COVID-19 has massively accelerated the growth of e-commerce, according...
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Translation and Transcription to Enhance Video Marketing Performance
Looking for a high-quality translation company may not be the first thing you think about when determining the best path to take to enhance your video marketing campaign, but perhaps it should be....
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The Key Visual Elements of Landing Page Design
The folks at Uplers have produced this interactive infographic, A Deep Dive Into the Use of Visuals in Landing Pages, which covers how landing pages along with the critical visual elements that impact...
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Pulse: Increase Conversions 10% with Social Proof
Websites that add live social proof banners boost their conversion rates and their credibility. Pulse enables businesses to show notifications of real people taking action on their site. Over 20,000...
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What’s a VPN? How Do You Select One?
For years, I thought that having an office was a good investment… it provided my clients with a sense that my business was stable and successful, it provided my employees and contractors with a...
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Checklist: How to Create Content That Is Inclusive
As marketers focus on content that engages audiences, we often find ourselves ideating and designing campaigns with small groups of people similar to ourselves. While marketers are striving for...
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Phrasee: Quantify, Generate, and Optimize Copy with AI
Phrasee uses AI-generated language to power copy for global brands and generates new, never-seen-before language in real-time, using natural language generation and deep learning. Phrasee Overview...
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My Updated Home Office for Video Recording and Podcasting
When I moved into my home office a few years ago, I had a lot of work that I needed to do to make it a comfortable space. I wanted to set it up for both video recording and podcasting but also make it...
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5 Examples of Exit-Intent Pop-ups That Will Improve Your Conversion Rates
If you run a business, you know that revealing new and more effective ways of improving conversion rates is one of the most important tasks. Maybe you don’t see it that way at first, but exit-intent...
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Chili Piper: An Automated Scheduling App for Inbound Lead Conversion
I’m trying to give you my money – why are you making it so hard? This is a common feeling across many B2B buyers. It’s 2020 – why are we still wasting our buyers’ (and our own) time with so many...
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50+ Online SEO Tools for Audits, Backlink Monitoring, Keyword Research, and...
We’re always on the lookout for great tools and with a $5 billion industry, SEO is one market that has a ton of tools to help you. Whether you’re researching you or your competitors’ backlinks, trying...
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Funnel: Collect, Transform, and Feed Marketing Data
As more and more tools are in your sales and marketing stack, producing centralized reports can be quite the chore. Most marketers that I know spend a lot of time collecting and transforming data,...
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How to Write a Powerful and Effective Explainer Video Script
I’m finishing up with the production of a video explainer for a client of ours this week. It’s been a simple process, but it was essential that I narrowed down the script to ensure it was as brief,...
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Beauty Matching Engine: Personalized AI Recommendations That Drive Online...
No-one could have realized the apocalyptic effect COVID-19 would have in our daily lives and the economy and in particular retail with the closure of many leading high street stores. It’s made brands,...
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How To Create a #Hashtag Contest on Social Media
When running a contest or giveaway, entry forms can scare potential participants away. A hashtag contest removes those barriers to entry. Your participants need only use your hashtag, and their entry...
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AdTech Book: A Free Online Resource to Learn Everything About Advertising...
The online advertising ecosystem consists of companies, technology systems, and complex technical processes all working together to serve ads to online users across the Internet. Online advertising...
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Using Automated Testing to Improve the Salesforce Experience
Staying ahead of the rapid changes and iterations in a large-scale enterprise platform, such as Salesforce, can be challenging. But Salesforce and AccelQ are working together to meet that challenge....
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How Site Speed Impacts Mobile Ecommerce Conversion Rates
We integrated a rewards program and developed several personalized and sophisticated marketing automation flows for an e-commerce client that dramatically increased their revenue. As we continued to...
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PandaDoc: Create, Send, Track, and eSign Sales Documents
Being a partner in the Salesforce ecosystem has been an incredible experience, but the negotiation process for creating, sending, and updating our statements of work has been quite an undertaking. I...
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