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WordPress: How To Automatically Share Your Content On A LinkedIn Company Page
As a consulting firm that is trying to reach prospective business clients, LinkedIn is a critical social media platform for our organization. That said, we don’t have the marketing resources to manage...
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Vyond: Build Your Own Animated Videos With This Video Animation Studio
I’ve helped several companies develop their video strategies over the years and animated video explainer videos are an amazing piece of content that can be used to concisely and thoroughly explain...
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Stop Updating Years On Your WordPress Site With This Shortcode To Calculate...
One of the greatest features of WordPress is Shortcodes. The flexibility to program dynamic content using shortcodes can help you to deploy robust and incredible sites. Shortcodes are basically...
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7 Vital Email Marketing Tips For Engaging and Converting Millennials
With over 72.1 million millennials in the United States alone, they’re the largest living generation. And they’re willing to invest in brands that care about building lasting relationships and spend...
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Camtasia: The Easiest Screen Recording and Video Editing Software For Your...
Whether you’re looking to create interactive software demos, training videos, or tutorials, utilizing desktop software is almost a must. Editing, publishing, and converting video files requires plenty...
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Understanding Address Parsing, Standardization, and Delivery Verification APIs
A key offering that many of our clients appreciate is our trackable direct mail. With a dynamic QR code, we can identify every direct mail recipient that uses their smartphone to open a...
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Maropost Marketing Cloud: Multi-Channel Automation For Email, SMS, Web, and...
A challenge to today’s marketers is to recognize that their prospects are all at different points in the customer journey. On the same day, you may have a visitor to your website who isn’t aware of...
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Virtual Events Don’t Have to Suck: Marketing Departments Can Make Them Dazzle
We all participated in a lot of virtual events during the pandemic — every human interaction became a Zoom or Meets meeting. After two years of staring at screens, it’s hard to get people to tune into...
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How To Validate An Email Address With Regular Expressions (Regex)
Virtually every programming language supports regular expressions nowadays. While some developers don’t like them, they truly are a best practice as they typically perform functions like validation...
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Data Standardization: Define, Test, and Transform
While organizations shift towards establishing a data culture across the enterprise, many are still struggling to get their data right. Pulling data from disparate sources and getting varying formats...
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Seven Steps to Meet the Customer Experience Imperative and Cultivate...
Customers will leave after a single bad experience with your company, which means customer experience (CX) is the difference between red and black in your business ledger. If you can’t differentiate...
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Checklist: A Comprehensive List Of 40+ Steps To Successfully Launch A New...
Whether I’m launching a website on a new domain or relaunching a client website, there are a number of steps that I take to ensure that the site is properly launched and fully accessible to users and...
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15 Ways That Content Creators Can Monetize Their Work
Brands enlist content to drive awareness within their industry, acquire prospective clients that are researching online, and are using content to drive retention by assisting customers to be...
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Discover Jabmo: The Whole Solution for Data-Driven B2B Marketing
Imagine you’re preparing to make a big purchase. Let’s say it’s a new car. Would you walk right into any dealership and talk to a sales representative? Or would you take your time and research online,...
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How Predictive Analytics Is Being Utilized In Healthcare Marketing
Effective healthcare marketing is the key to connecting potential patients with the right doctor and facility. Predictive analytics can help marketers reach people so they can get the best care...
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How To Monetize Your TikTok Videos And Account
In the early days, there was no monetization of TikTok. Now, TikTok creators can make anywhere from a few hundred to half a million dollars through brand partnerships, influencer collaborations,...
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LinkedCamp: Leverage B2B Sales Automation To Prospect On LinkedIn
If you haven’t followed Martech Zone on LinkedIn, I will encourage you to. We’ve expanded to sharing our posts on our LinkedIn company page so that people can follow and discuss them in a professional...
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Snov.io: A Complete Platform For Email Prospecting And Cold Outreach
There’s not a day that goes by that I do not receive an email about a product, service, or other company interested in somehow doing business with mine. It’s a strategy that clearly works – or else...
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A List Of The Best WordPress Plugins For Your Business Site
Some WordPress plugin popularity has been driven by personal or consumer-based installations. What about business? We’ve put together a list of our favorite WordPress plugins that we believe enable...
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Formidable: Build Forms, Calculators, Surveys, Payment Forms, Event...
At Martech Zone and with our agency, we’ve deployed a WordPress Form Plugin that’s easy to use and has an extensive array of integration capabilities. While we’ve used the plugin for over a decade,...
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