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Strikingly: Build A Personal Website, Small Business Site, or Online Store in...
There are many people in the digital marketing industry that promote content management or e-commerce platforms simply because they have experience in deploying them. I’m definitely not knocking those...
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String Locator: How To Locate Code In A WordPress Theme or Plugin
The theme Martech Zone is using is no longer supported and the developers have disappeared, so I’ve been managing development myself. It’s been quite a challenge but the theme was pretty...
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Semrush: Research, Plan, Write, and Analyze Your Content For Improved Search...
There’s not a single client that we work on that we’re not continuously working to optimize their content marketing as part of their overall digital marketing strategy. At its core, content provides...
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Murf: A Voiceover Studio With Voices Powered By Artificial Intelligence (AI)
I’ve personally done a few voiceover jobs for other companies and thoroughly enjoyed the work. It’s not easy work, though. Annunciation, inflection, tone… all require practice. Not to mention having a...
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Enterprise Social Media Marketing Platform Features
If you’re a large organization, there are typically six critical aspects of enterprise software that you always need: Account Hierarchies – perhaps the most requested feature of any enterprise...
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How To Apply Monroe’s Motivated Sequence In Your Sales Content
My son was taking a speech class at IUPUI and shared with me a technique taught for persuasive speeches, Monroe’s motivated sequence. I’m sure it’s one of those lessons I took but eventually forgot...
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Closing Data Gaps Across Different Domains In Financial Services
Targeted advertising and marketing in financial services generates a huge payoff. That payoff can be exponentially increased by six to seven times through personalized messages offered in real-time...
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Customer Journeys Are Longer Than Ever; Here’s What Brands Should Know
Consumer journeys are longer and more complex than ever. A huge portion of consumers who would have otherwise shopped in-store have made the switch over to digital channels and consumers who loved...
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Owler Max: Help Your Sales Teams Work Faster and Smarter
Once upon a time, sales teams walked into office buildings with physical documents to conduct deals. Now, an abundance of information is available online, but despite the significant digital...
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Calculator: Calculate Your Survey’s Minimum Sample Size
Developing a survey and ensuring you have a valid response on which you can base your business decisions requires quite a bit of expertise. First, you have to ensure that your questions are asked in a...
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Weathering The Storm With Your Digital Marketing Strategy: A Step-By-Step...
It’s no secret that market conditions have changed significantly over the last year. High inflation, the impact of the war in Ukraine, and several other factors have led to the lowest growth rates...
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12 Ways To Drive Quality Traffic To Your Ecommerce Website
Most businesses and industries today are subjected to change and the eCommerce industry is not an exception. Since the advent of modern business practices and path-breaking technology, the industry...
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ConvertKit: How Creators Grow, Engage, and Monetize Their Online Audience
Building a following is virtually limitless online, but it brings many challenges. Getting someone to follow you isn’t difficult… but keeping them engaged, offering them opportunities to do business...
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CleanTalk: How To Stop Form SPAM On WordPress, Drupal, Joomla, or Other...
Because Martech Zone is quite popular, I get hundreds of submissions a day through the site. Most are comment spam which Akismet does a pretty good job at flagging. However, comment spam isn’t...
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Tadpull: The Ecommerce Data Pond Walkthrough
The world of eCommerce is packed to the brim with data of all different types that stem from numerous sources. This makes navigating, consolidating, and interpreting the data more and more difficult...
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Immerss: Increase Ecommerce Revenue With Co-Shopping And Live Video Events...
If you take a moment to study in-store retail sales for a brand that has incredible customer service versus a store that struggles with it, you can definitively see the difference a human can make in...
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Oogur: Build QR Codes, Manage, And Track All Of Your Google Analytics...
Marketers execute campaigns via a plethora of channels and virtually everyone utilizes Google Analytics nowadays. While some software as a service providers incorporate automated campaign URL...
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Apple Marketing: 10 Lessons You Can Apply When Promoting Your Business
My friends love to give me a hard time for being such an Apple fanboy. I can honestly blame it all on a good friend, Bill Dawson, who bought me my first Apple device – an AppleTV… and then worked with...
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How To Build A Podcast Website For Free
Having developed, hosted, and published a few successful podcasts, I know how difficult it can be to promote and grow your audience. One critical aspect that I’d encourage every podcaster to do is to...
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Sonix: Automated Transcription, Translation and Subtitling in 40+ Languages
Previously, I shared that I had implemented machine translations of my content, which exploded the site’s reach and growth. As a publisher, the growth of my audience is critical to the health of my...
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