Clik here to view.
When Should You Consider A New Content Management System?
A decade ago, 100% of our clients utilized WordPress as their content management system. Years later and that number has dropped to less than half. There are some very valid reasons why our...
View ArticleClik here to view.
Siteimprove: Optimize Content for Accessibility, Organic Search, Customer...
Expectations for high-quality content are at an all-time high: Research shows that 73% of consumers say one extraordinary digital experience raises their expectations of other companies to deliver a...
View ArticleClik here to view.
Litmus: How To Design Effective Email Campaigns That Convert
Litmus offers an all-in-one email optimization platform with a suite of tools and solutions designed to help teams create effective email campaigns that drive loyalty and boost revenue. Through a...
View ArticleClik here to view.
What Is The Map Pack? Why Is It Critical To Local Search Optimization?
If you are a local business or retailer hoping for more appointments, foot traffic, or business as a whole – the map pack in Google Searches is a critical strategy. Surprisingly, many businesses don’t...
View ArticleClik here to view.
Why Location Management Is Critical To Building Trust With Regional Customers
If you were hoping for brick-and-mortar business success over a decade ago, you first had to make sure that your location had a conspicuous sign and a listing in the Yellow Pages. Today, basic...
View ArticleClik here to view.
5 Reasons Companies Are Going Headless
Choosing the right content and commerce platform is a critical decision for digital leaders. And whether to opt for a headless solution or an all-in-one suite is one of the most important...
View ArticleClik here to view.
In A Global Recession, Customer Advocacy Will Be Crucial To Brand Survival
A recession is coming. While no economist can predict its severity or length, the cost of living squeeze we’re already feeling is set only to worsen. Meanwhile, the modern marketing stack is close to...
View ArticleClik here to view.
Meetings: The Death of American Productivity
Meetings at companies are expensive, interrupt productivity, and are often an absolute waste of time. Here are three types of meetings that damage the productivity of a business and can irreparably...
View ArticleClik here to view.
How to Validate Your Email Authentication Is Set Up Correctly for DKIM,...
If you’re sending any significant volumes of marketing emails, chances are that your email is not making its way to the inbox if you’ve not configured your email authentication. We work with a lot of...
View ArticleClik here to view.
Backing Up A Shopify Store: How To Keep Your Online Store Protected
Businesses, big and small, rely on technology to function on a day-to-day basis. This is particularly the case with online stores that work using tools like Shopify. The platform is massive as it...
View ArticleClik here to view.
10 Types Of Surveys That Will Accelerate Your Business
There are many ways to get an edge when it comes to business growth, but few are as effective as a well-designed survey. You can use surveys to collect information on a huge range of different aspects...
View ArticleClik here to view.
Otter: Real-Time Meeting & Podcast Transcription With Highlights
This week, I was attending a video conference call using Zoom. In the chat window, I noticed that there was a link inserted in the chat window by an application, Otter. When I clicked on the link, I...
View ArticleClik here to view.
How A Composable Technology Stack Can Turbocharge Enterprise Agility
We are living through an unprecedented time of great change and upheaval. A global pandemic and geopolitical tensions have led to tremendous uncertainty for many businesses across virtually every...
View ArticleClik here to view.
Online Video Advertising Statistics And Trends
While advertising budgets are declining in 2022, there’s one area that continues to skyrocket in popularity – online video advertising. I believe there are several reasons why this is happening:...
View ArticleClik here to view.
Direct-To-Consumer (DTC/D2C) Is A Precarious Bet Unless You Get It Right
At the beginning of the pandemic, Direct-To-Consumer (DTC) was on everyone’s lips. From yet-another-generic-approach to try in ecommerce, it turned into an important business model disrupting the...
View ArticleClik here to view.
How To Do A Backlink Audit And Disavow Toxic Backlinks
I’ve been working for two clients in two regions that perform identical home services. Client A is an established business with about 40 years of experience in its region. Client B is newer with about...
View ArticleClik here to view.
Shape: CRM, Lead Capture & Scoring, Sales Automation, and Pipeline Management
It’s amazing to see how advanced sales automation platforms are getting these days. I was just speaking with a colleague of mine where I mentioned that customer relationship management (CRM) was no...
View ArticleClik here to view.
Rethinking the Who, What, Where and When: How Marketers Can Lead Brands to...
Over the past few months, inflation has reached all-time highs. COVID and stimulus savings, which initially relieved the burn during the onset of the inflation, have depleted, forcing consumers to...
View ArticleClik here to view.
Jobber: Commercial and Residential Service Estimates, Quotes, Scheduling,...
My consulting firm has managed the marketing and integrations for several commercial and residential service companies and they all have one thing in common… the seamless experience they provide...
View ArticleClik here to view.
What Is Marketing Content Management (MCM)? Use Cases and Examples
It takes a lot to run successful marketing campaigns today. They involve myriad marketing activities and content that need to be managed. For this, flawless internal coordination is required....
View Article