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SlayerAI: Determining the Many Different Words you Need to Win
On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar. David Ogilvy, Ogilvy on...
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How To Combine Posts and Custom Post Types In WordPress Queries and RSS Feed
One of the most amazing features of WordPress is the ability to build Custom Post Types. This flexibility is fantastic… as custom post types can be utilized for a business to organize other types of...
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ShortStack: Valentine’s Day Social Media Contest Ideas
Valentine’s Day is almost upon us and it appears that it’s going to be a great year for consumer spending. As you ramp up your efforts, you should schedule some timely campaigns utilizing social...
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Why Marketing and IT Teams Should Share Cybersecurity Responsibilities
The pandemic heightened the need for every department within an organization to pay more attention to cybersecurity. That makes sense, right? The more tech we use in our processes and day-to-day work,...
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How Entity Resolution Adds Value To Your Marketing Processes
A large number of B2B marketers – almost 27% – admit that insufficient data has cost them 10%, or in some cases, even more in annual revenue losses. This clearly highlights a significant issue faced...
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How to Validate Your Email Authentication Is Set Up Correctly (DKIM, DMARC, SPF)
If you’re sending email at any type of volume, it’s an industry where you’re assumed guilty and have to prove your innocence. We work with a lot of companies assisting them with their email migration,...
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Track Click to Call Links In Google Analytics Events Using Google Tag Manager
As we work with clients on reporting, it’s a necessity that we set up a Google Tag Manager account for them. Google Tag Manager isn’t just a platform to load all your website’s scripts, it’s also a...
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Track Mailto Clicks In Google Analytics Events Using Google Tag Manager
As we work with clients on reporting, it’s a necessity that we set up a Google Tag Manager account for them. Google Tag Manager isn’t just a platform to load all your website’s scripts, it’s also a...
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How To Make An Animated GIF For Your Next Email Marketing Campaign Using...
We’re having an amazing time working with key client Closet52, an online dress store that we branded and built from the ground up for an established and well-known fashion company in New York. Their...
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How To Set Up Email Authentication with Microsoft Office (SPF, DKIM, DMARC)
We’re seeing more and more deliverability issues with clients these days and too many companies don’t have basic email authentication set up with their office email and email marketing service...
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What Roles Are Needed in Today’s Digital Marketing Department?
For some of my clients, I manage all of the talent necessary for their digital marketing efforts. For others, they have a small staff and we augment the skills necessary. For others, they have an...
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5 Steps to Creating a Winning Content Marketing Strategy
Content marketing is the fastest growing and most effective way to market your business, but creating a winning strategy can be hard. Most content marketers are struggling with their strategy because...
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3 Ways Organic Marketing Can Help You Make The Most Out Of Your Budget In 2022
Marketing budgets plummeted to a record low of 6% of company revenue in 2021, down from 11% in 2020. Gartner, The Annual CMO Spend Survey 2021 With expectations as high as ever, now is the time for...
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Where MarTech Meets Composable DXP | Webinar | February 10, 2022
A composable DXP has arguably never been more critical than it is today as content continues to play a major role in how every company operates. With a website and social media platforms being the...
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ReferralCandy: A Complete Ecommerce Referral Platform You Can Launch In Minutes
For the last few weeks, we’ve been sharing our successful launch of our client’s site where you can buy dresses online. One strategy we wanted to deploy was building out a referral program for...
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Queue-it: Add A Virtual Waiting Room To Your Website To Manage High Traffic...
We can’t take orders… site is down because it’s getting crushed with traffic. This is never the words you want to hear if you’ve ever been part of a product launch, an online sale, or selling tickets...
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Great Data, Great Responsibility: How SMBs Can Improve Transparent Marketing...
Customer data is essential for small and midsize businesses (SMBs) to better understand customer needs and how they interact with the brand. In a highly competitive world, businesses can stand out by...
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Brax: Create, Optimize, And Scale Your Native Advertising From A Single...
Much of the complexity of working with Native Advertising networks is the difficulty of working across ad networks and their tools to measure, compare, create, optimize, and scale your native...
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Why You and Your Customer Should Act Like a Married Couple in 2022
Customer retention is good for business. Nurturing customers is an easier process than attracting new ones, and satisfied customers are far more likely to make repeat purchases. Maintaining strong...
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Gleam: Marketing Apps Designed To Grow Your Business
A friend of mine said that he believes marketing is a job where you make people who don’t want to buy something buy it. Ouch… I respectfully disagreed. I believe that marketing is the art and science...
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