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Sellfy: Build Your Ecommerce Business Selling Products or Subscriptions In...
Sellfy is an easy-to-use eCommerce solution for creators looking to sell digital and physical products as well as subscriptions and print-on-demand – all from one storefront. Whether it’s eBooks,...
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How To Develop Website, Ecommerce, Or Application Color Schemes
We’ve shared quite a few articles on the importance of color with respect to a brand. For a website, ecommerce site, or a mobile or web application, it’s just as critical. Colors have an impact on:...
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Shopify: How To Program Dynamic Theme Titles and Meta Descriptions for SEO...
If you’ve been reading my articles the last few months, you’ll notice that I’ve been sharing a lot more about ecommerce, especially with regard to Shopify. My firm has been building out a highly...
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What is Email Authentication? SPF, DKIM, and DMARC Explained
When we work with large email senders or migrate them to a new email service provider (ESP), email deliverability is paramount in researching the performance of their email marketing efforts. I’ve...
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Why Buyers Are Underwhelmed by B2B E-Commerce Personalization (And How To Fix...
Customer experience has long been, and continues to be, a top priority for B2B businesses on their journey toward digital transformation. As part of this shift toward digital, B2B organizations face a...
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Marpipe: Arming Marketers With The Intelligence They Need To Test And Find...
For years, marketers and advertisers have depended upon audience targeting data to know where and in front of whom to run their ad creative. But the recent shift away from invasive data-mining...
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Audiense Insights: Audience Segmentation Intelligence and Analysis Software
A key strategy and challenge when developing and marketing a brand is understanding who your market is. Great marketers avoid the temptation of guessing because we’re often biased in our approach....
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PowerChord: Centralized Local Lead Management and Distribution for...
The larger brands get, the more moving parts appear. Brands sold through a network of local dealers have an even more complex set of business goals, priorities, and online experiences to consider —...
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ConvertMore: Convert More Website Visits With This Phone Callback Widget
As you view your site’s analytics, one thing you’re always seeking to do is to increase the conversions of visitors. Content and a great user experience can drive engagement on a site, but that...
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Shoutcart: A Simple Way To Buy Shoutouts From Social Media Influencers
Digital channels continue to grow at a rapid rate, a challenge to marketers everywhere as they decide what to promote and where to promote their products and services online. As you look to reach new...
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Aspire: The Influencer Marketing Platform For High-Growth Shopify Brands
If you’re an avid reader of Martech Zone, you know that I have mixed feelings on influencer marketing. My view of influencer marketing isn’t that it doesn’t work… it’s that it needs to be implemented...
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Clarity: Free Heatmaps and Session Recordings for Website Optimization
As we designed and developed a custom Shopify theme for our online dress shop, we wanted to ensure that we designed an elegant and simple ecommerce site that didn’t confuse or overwhelm their...
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Behavioral Advertising vs. Contextual Advertising: What’s the Difference?
Digital advertising sometimes gets a bad rap for the expense involved, but there is no denying that, when done correctly, it can bring about powerful results. The thing is digital advertising enables...
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Plezi One: A Free Tool To Generate Leads With Your B2B Website
After several months in the making, Plezi, a SaaS marketing automation software provider, is launching its new product in public beta, Plezi One. This free and intuitive tool helps small and...
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6 Ways to Work With Influencers Without Sponsorships
While many people believe that influencer marketing is solely reserved for large companies with enormous resources, it may be surprising to know that it often requires no budget. Many brands have...
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Maximize Your 2022 Marketing Efforts with Consent Management
2021 has been just as unpredictable as 2020, as a host of new issues are challenging retail marketers. Marketers will need to remain agile and responsive to challenges old and new while attempting to...
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Mobile Marketing Is Back In Vogue – How Can Brands Automate And Scale-up...
Everyone accepts the ubiquity of mobile devices. In many markets today – particularly in the developing world – it’s not simply a case of mobile first but mobile only. For marketers, the pandemic...
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How Important Is Your LinkedIn Profile Photo?
Several years ago, I attended an international conference and they had an automated station where you could pose and get a few headshots. The results were stunning… the intelligence behind the camera...
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DESelect: Marketing Data Enablement Solutions for Salesforce AppExchange
It is of importance for marketers to establish 1:1 journeys with customers at scale, quickly, and efficiently. One of the most used marketing platforms used for this purpose is the Salesforce...
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How To Enable Automatic Google Analytics UTM Tracking in Salesforce Marketing...
By default, Salesforce Marketing Cloud (SFMC) isn’t integrated with Google Analytics for appending UTM tracking querystring variables to each link. The documentation on Google Analytics integration...
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