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How Ecommerce CRM Benefits B2B and B2C Businesses
A significant shift in customer behavior has impacted many industries in recent years, but the ecommerce sector has been hit the hardest. Digitally savvy customers have gravitated toward a...
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Address Standardization 101: Benefits, Methods, and Tips
When was the last time you found all addresses in your list follow the same format and were error-free? Never, right? Despite all the steps your company may take to minimize data errors, address data...
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What Is A CRM? What Are The Benefits Of Using One?
I’ve seen some great CRM implementations in my career… and some absolutely terrible ones. Like any technology, ensuring that your team is less time working on it and more time providing value with it...
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Five Steps You Can Take Today to Boost Your Amazon Sales
Recent shopping seasons were certainly atypical. During a historic pandemic, shoppers abandoned brick-and-mortar shops in droves, with Black Friday foot traffic falling by more than 50%...
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Sellics Benchmarker: How to Benchmark Your Amazon Advertising Account
There are often times that we wonder, as marketers, how our ad spend is doing in compared to other advertisers in our industry or across a specific channel. Benchmark systems are designed for this...
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How Is Apple’s Mail Privacy Protection (MPP) Impacting Email Marketing?
With the recent release of iOS15, Apple provided its email users with Mail Privacy Protection (MPP), limiting the use of tracking pixels to measure behaviors like open rates, device utilization, and...
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How Your Sales and Marketing Teams Can Stop Contributing To Digital Fatigue
The last couple of years has been an incredible challenge for me. On the personal side, I was blessed with my first grandchild. On the business side, I joined forces with some colleagues that I highly...
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6 Game-Changing SEO Tips: How These Businesses Grew Organic Traffic to...
In the world of search engine optimization (SEO), only those who have actually succeeded can shed light on what it actually takes to grow your website to tens of thousands of visitors per month. This...
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Grapes in, Champagne Out: How AI is Transforming the Sales Funnel
Behold the plight of the sales development rep (SDR). Young in their career and often short on experience, the SDR strives to get ahead in the sales org. Their one responsibility: recruit prospects to...
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B2B: How to Create an Effective Social Media Lead Generation Funnel
Social media is a great way to generate traffic and brand awareness but it may be quite challenging in generating B2B leads. Why is social media not as effective at serving as a B2B sales funnel and...
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The 8 Best (Free) Keyword Research Tools for 2022
Keywords have always been essential for SEO. They let search engines understand what your content is about thus show it in SERP for the relevant query. If you have no keywords, your page will not get...
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The Easiest Way To Minify Your Shopify CSS That’s Built Using Liquid Variables
We built out a Shopify Plus site for a client that has a number of settings for their styles in the actual theme file. While that’s really advantageous for easily adjusting styles, it means that you...
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How to be Persistent in Sales Without Turning Off Your Leads
Timing is everything in business. It can be the difference between a potential new client and being hung up on. It’s not expected that you’ll reach a sales lead on your first outreach call attempt. It...
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Adobe Creative Cloud Express: Beautiful Templates for Social Media Content,...
When Mari Smith says she loves a tool for marketing on Facebook, it means it’s worth looking into. And that’s just what I did. Adobe Creative Cloud Express, previously known as Adobe Spark, is a free...
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The Quick Guide To Creating Shopping Cart Rules in Adobe Commerce (Magento)
Creating unmatched shopping experiences is the primary mission of any ecommerce business owner. In the pursuit of a steady flow of customers, merchants introduce diverse shopping benefits, such as...
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How Do UTM Parameters In Email Work With Google Analytics Campaigns?
We do quite a bit of migration and implementation projects of email service providers for our clients. While it’s not often specified in the statements of work, one strategy that we always deploy is...
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How Email Marketers Are Using Predictive Analytics To Improve Their Ecommerce...
The emergence of predictive analytics in email marketing has become popular, especially in the ecommerce industry. Utilizing predictive marketing technologies has the capability to improve targeting,...
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A Guide To Easily Acquire Backlinks And Rank On Google Using AI
Backlinks happen when one site links to another website. It is also referred to as inbound links or incoming links that connect with the external site. If your business receives more backlinks to your...
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QR Code Builder: How To Design and Manage Beautiful QR Codes For Digital or...
One of our clients has a list of over 100,000 customers that they’ve delivered to but don’t have an email address to communicate them with. We were able to to do an email append that successfully...
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WordPress: Using jQuery To Open A LiveChat Window By Clicking A Link or...
One of our clients has Elementor, one of the most robust page building platforms for WordPress. We’ve been helping them clean up their inbound marketing efforts over the last few months, minimizing...
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