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Cheetah Digital: How to Engage Customers In The Trust Economy
Reading Time: 3 minutes Consumers have built up a wall to protect themselves against bad actors, and have raised their standards for the brands they spend their money with. Consumers want to purchase...
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LinkedIn Spark: Sales Community Kick-Start | February 11, 2021 | Free Online
Reading Time: < 1 minute LinkedIn Spark is a new virtual event open to all professionals within the sales community on LinkedIn globally. Like so many of you, LinkedIn has embraced the acceleration...
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Acronyms and Abbreviations in Sales, Marketing, MarTech, and Technology
Reading Time: 20 minutes It seems every week, I’m seeing or learning another acronym. I’m going to keep an active list of them here! Feel free to jump via alphabet for the sales acronym, marketing...
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The Best WordPress Plugins for Your Business Site
Reading Time: 5 minutes Some WordPress plugin popularity has been driven by personal or consumer-based installations. What about business? We’ve put together a list of our favorite plugins that we...
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Send Email Via SMTP In WordPress With Google Workspace and Two-Factor...
Reading Time: 3 minutes I’m a huge proponent of Two-Factor Authentication (2FA) on every platform that I’m running. As a marketer that works with clients and client data, I simply can’t be too careful...
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Enhance Your Google SERP Presence With These Rich Snippets
Reading Time: 3 minutes Companies spend a ton of time seeing if they’re ranking on search and developing amazing content and sites that drive conversions. But a key strategy often missed is how they...
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Hashtag Research, Analysis, Monitoring, and Management Tools
Reading Time: 5 minutes Hashtag was the word of the year at one time, there was a baby named Hashtag, and the word was outlawed in France (mot-dièse). Hashtags continue to have enormous benefits when...
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The Latest Technology Trends in Retail
Reading Time: 3 minutes Retail is an essential part of everyone’s lives. It’s a global machine developed to deliver and serve customers across nations. People equally enjoy shopping in brick-and-mortar...
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Automate Building Of Your REST API, Admin Panel, and Postman Documentation
Reading Time: 3 minutes A great means of scaling any application online is to separate your user interface from the data layer using an Application Programming Interface (API). If you’re new to...
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Why I Advise SaaS Companies Against Building Their Own CMS
Reading Time: 3 minutes A respected colleague called me from a marketing agency asking for some advice as she spoke to a business that was building out its own online platform. The organization was...
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The Six Stages of the B2B Buyer’s Journey
Reading Time: 4 minutes There’s been a lot of articles on buyer’s journeys over the last few years and how businesses need to digitally transform to accommodate the changes in buyer behavior. The...
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7 Coupon Strategies You Can Incorporate For The Pandemic To Drive More...
Reading Time: 6 minutes Modern problems require modern solutions. While this sentiment rings true, sometimes, good old marketing strategies are the most effective weapon in any digital marketer’s...
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Dark Mode For Emails: What Is It? Which Clients Support It? What Code Is Needed?
Reading Time: 2 minutes Dark mode was launched just a few years ago and adoption continues to grow. Dark mode is now available across macOS, iOS, and Android as well as a host of apps including...
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AMPscript: How To Build a Salesforce-Integrated Preference Page in Cloud Pages
Reading Time: 5 minutes True story… my career really took off over a decade ago when I started a position as an Integration Consultant for ExactTarget (now Salesforce Marketing Cloud). My job took me...
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How Easily Check, Monitor, And Fix Broken Links in WordPress
Reading Time: 3 minutes Martech Zone has gone through multiple iterations since launching in 2005. We’ve changed our domain, migrated the site to new hosts, and re-branded multiple times. There are now...
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The Ultimate Guide to Building the Perfect LinkedIn Profile
Reading Time: 3 minutes There’s a ton of turmoil right now in the business sector. I’ve personally seen a lot of small businesses shed marketing resources throughout the pandemic and associated...
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The Top 5 Trends in Digital Asset Management (DAM) Happening In 2021
Reading Time: 5 minutes Moving into 2021, there are some advancements happening in the Digital Asset Management (DAM) industry. In 2020 we witnessed massive changes in work habits and consumer behavior...
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Imagga: An API for Image Recognition Integration Powered By Artificial...
Reading Time: 2 minutes Imagga is an all-in-one image recognition solution for developers and businesses to incorporate image recognition into their platforms. The API offers a host of features,...
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Marketing Campaign Planning Checklist: 10 Steps To Superior Results
Reading Time: 3 minutes As I continue to work with clients on their marketing campaigns and initiatives, I often find that there are gaps in their marketing campaigns that prevent them from meeting...
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A Guide To Optimize Your Email Open, Click-Through, and Conversion Rates
Reading Time: 3 minutes One discussion that I have every week with clients is the increasingly frustrating means of building and sustaining a successful email marketing program. Simply put, as your...
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