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KWI: Unified CRM, POS, Ecommerce and Merchandising for Specialty Retailers
Reading Time: 2 minutes The KWI Unified Commerce Platform is a cloud-based, end-to-end solution for specialty retailers. KWI’s solution, which includes POS, Merchandising, and eCommerce are powered...
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Volusion: The All-in-One Ecommerce Website Builder
Reading Time: 3 minutes Volusion’s all-in-one platform makes it easy to get your store set up in minutes. Their platform makes it easy to run your store, accept credit card payments, stocking items or...
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Marketing Challenges – And Solutions – for 2021
Reading Time: 4 minutes Last year was a bumpy ride for marketers, forcing businesses in nearly every sector to pivot or even replace entire strategies in the face of unfathomable circumstances. For...
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What is POE? Paid, Owned, Earned… And Shared… and Converged Media
Reading Time: 2 minutes POE is an acronym for the three methods of content distribution. Paid, Owned and Earned media are all viable strategies for building your authority and spreading your reach in...
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ActionIQ: A Next Generation Customer Data Platform To Align People,...
Reading Time: 4 minutes If you’re an enterprise company where you have distributed data in multiple systems, a Customer Data Platform (CDP) is almost a necessity. Systems are often designed towards an...
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SimpleTexting: An SMS and Text Messaging Platform
Reading Time: 7 minutes Getting a welcomed text message from a brand that you’ve provided permission to may be one of the most timely and actionable marketing strategies you can implement. Text Message...
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Valentine’s Day Retail and eCommerce Buyer Predictions for 2021
Reading Time: 2 minutes If your retail or ecommerce business has been struggling through the pandemic and lockdowns, you may want to work some overtime on your Valentine’s Day Campaigns as it appears...
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What is Growth Hacking? Here Are 15 Techniques
Reading Time: 4 minutes The term hacking often has a negative connotation associated with it as it refers to programming. But even people that hack programs aren’t always doing something illegal or...
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ShortStack: Valentine’s Day Social Media Contest Ideas
Reading Time: 3 minutes Valentine’s Day is almost upon us and it appears that it’s going to be a great year for consumer spending. As you ramp up your efforts, you should schedule some timely campaigns...
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Marketing Data: The Key to Stand Out in 2021 and Beyond
Reading Time: 4 minutes In the present day and age, there is no excuse for not knowing who to market your products and services to, and what your customers want. With the advent of marketing databases...
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Learning Technology Is Critical as a CRM Manager: Here Are Some Resources
Reading Time: 5 minutes Why should you learn tech skills as a CRM Manager? In the past, to be a good Customer Relationship Manager you needed to psychology and a few marketing skills. Today, CRM is...
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Applying AI To Build Out The Perfect Buying Profile and Deliver Personalized...
Reading Time: 3 minutes Businesses are constantly looking for ways to improve both the efficiency and effectiveness of their operations. And this will only become a more important focus as we continue...
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Digital Transformation: When CMOs and CIOs Team Up, Everyone Wins
Reading Time: 3 minutes Digital transformation accelerated in 2020 because it had to. The pandemic made social distancing protocols necessary and revved up online product research and buying for...
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How To Quickly Launch A Weather-Based Campaign Having No Coding Skills
Reading Time: 6 minutes After Black Friday sales, Christmas shopping frenzy, and post-Christmas sales we find ourselves in the most boring sales season of the year yet again — it’s cold, grey, raining,...
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Where To Host, Syndicate, Share, Optimize, And Promote Your Podcast
Reading Time: 10 minutes Last year was the year podcasting exploded in popularity. In fact, 21% of Americans over the age of 12 have said they listened to a podcast in the last month, which has...
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How A Creative Team Built an Executive Scorecard To Demonstrate Their Value...
Reading Time: 4 minutes High quality creative content is crucial to digital marketing. It’s the fuel for marketing automation, digital advertising, and social media. Yet, despite the outsized role...
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Animaker: Do-It-Yourself Animation Studio, Marketing Video Editor, and Video...
Reading Time: 3 minutes Animated and live video are a must for every organization. Videos are highly engaging, have the ability to explain difficult concepts concisely and provide an experience that’s...
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How to Block Search Engines from Indexing WordPress
Reading Time: 2 minutes It seems every second client we have has a WordPress site or blog. We do a ton of custom development and design on WordPress – everything from building plugins for companies to...
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Digital Marketer Training
Reading Time: 4 minutes The writing was on the wall in the digital marketing industry as the pandemic spread, lockdowns struck, and the economy took a turn. I wrote on LinkedIn in those early days that...
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3 Strategies for Email Marketing Sequences That Increase Conversion Rates
Reading Time: 3 minutes If your inbound marketing were described as a funnel, I’d describe your email marketing as a container to capture the leads that fall through. Many people will visit your site...
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