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MarketerHire: Where To Hire A Vetted Freelance Marketer
This year has been a challenge for many organizations. Despite it being anecdotal, three trends that I’m observing are: Digital Transformation – the previous focus on external customer experience has...
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How To Do A Complete SEO Audit
This last week, a colleague of mine had mentioned that he had a client that seemed to be stuck in rankings and he wanted an SEO audit of the site to see if there were any issues. Over the years,...
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AudioMob: Ring In The New Year’s Sales With Audio Ads
Audio ads provide an effective, highly targeted, and brand safe way for brands to cut through the noise and boost their sales in the New Year. The rise of audio advertising is relatively new in the...
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How Will Deepfake Technology Impact Marketing?
If you haven’t tried it yet, perhaps the mobile app I’ve been having the most fun with this year is Reface. The mobile application allows you to take your face and replace the face of anyone in...
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15 Questions You Should Ask About Their API Before Selecting A Platform
A good friend and mentor wrote posed a question to me and I’d like to use my responses for this post. His questions were a little more focused on one industry (Email), so I’ve generalized my responses...
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Repurpose House: Drive More Traffic and Leads With This Shareable Social...
Businesses, including my own, are constantly creating new and amazing content for their sites – including videos, podcasts, and articles. While creation is amazing, there’s typically a short lifecycle...
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Brand Perception is a Key to Successful Marketing
When I first visited Chicago with my parents years ago, we did the obligatory visit to the Sears Tower (now known as the Willis Tower). Walking the blocks to the building and looking up – you begin to...
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What Are The Dark Web, Deep Web, and Surface / Clear Web?
We don’t often discuss online security or the Dark Web. While companies did a good job of securing their internal networks, working from home has opened up businesses to additional threats of...
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DepositPhotos: Affordable Royalty-Free Stock Photos with Reverse Image Lookup!
We use a ton of royalty-free stock photos. From our sites, blog posts, whitepapers, as well as all of the content we produce for clients, our stock photo bill was hundreds of dollars a month. It...
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Online Sites Where You Can Find, Compare, Or Promote SaaS Platforms or Apps
Quite a few people wonder how we’re able to find such a wide array of marketing technology platforms and tools out there that they hadn’t heard of yet, or that may even be beta. Aside from alerts I...
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ShippingEasy: Shipping Pricing, Tracking, Labeling, Status Updates, and...
There’s a ton of complexity with ecommerce – from payment processing, logistics, fulfillment, through to shipping and returns – that most companies underestimate as they take their business online....
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Outsourcing B2B Lead Generation 2021: Top 10 Reasons to Love Outbound
Reading Time: 8 minutes If you’re involved in any B2B organization, you’ll be quick to learn that lead generation is an essential part of doing business. In fact: 62% of B2B professionals said that...
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Sonix: Automated Transcription, Translation and Subtitling in 40+ Languages
Reading Time: 2 minutes A couple of months ago, I shared that I had implemented machine translations of my content and it exploded the reach and growth of the site. As a publisher, growth of my...
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Publicfast: Find Influencers, Build Campaigns, and Measure Results
Reading Time: 3 minutes My firm is working with a manufacturer right now that is looking to develop a brand, build their ecommerce site, and market their products for consumers with home delivery. It’s...
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Deal: Add An Express Checkout Experience To Increase Conversion Rates and...
Reading Time: 2 minutes Everyone that optimizes an e-commerce site understands that the faster and easier it is for someone to convert, the higher the conversion rate and more sales your site will...
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How To Take A Website Screenshot With Specific Dimensions Using Google Chrome
Reading Time: 3 minutes If you’re an agency or a company that has a portfolio of sites or pages that you wish to share online, you’ve probably gone through the pain of trying to capture uniform...
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MakeWebBetter: Build and Grow Your Ecommerce Business with WooCommerce and...
Reading Time: 3 minutes There’s no doubting the far reach of Hubspot as a CRM and marketing automation platform and WordPress as a Content Management System. Because it’s a simple plugin and add-on,...
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How to Design, Write, and Publish Your Ebook Using Google Docs
Reading Time: 5 minutes If you’ve gone down the road of writing and publishing an ebook, you know messing with EPUB file types, conversions, design and distribution is not for the faint of heart....
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WordPress: Embed an MP3 Player in Your Blog Post
Reading Time: 3 minutes With podcasting and music sharing so prevalent online, there’s a great opportunity to enhance your visitors’ experience on your site by embedding audio within your blog posts....
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What Holiday 2020 Taught Us About Mobile Marketing Strategies in 2021
Reading Time: 4 minutes It goes without saying, but the holiday season in 2020 was unlike any other we’ve experienced as creatives. With social distancing restrictions again taking hold throughout the...
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