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4 Tips to Create a Successful Video Marketing Strategy for your Business
It’s no secret that the use of video in content marketing is on the rise. Over the last few years, online video has proven to be the most engaging and compelling form of content for users. Social media...
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7 Examples that Prove How Powerful AR Is in Marketing
Can you imagine a bus stop that entertains you while waiting? It would make your day more fun, wouldn’t it? It would distract you from the stress imposed by daily chores. It would make you smile. Why...
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BizChat: Team Communication and Collaboration
In the early, high-growth days of ExactTarget (now Salesforce), one tool the company couldn’t do without was Yahoo! Messenger. Aside from the all-to-often hilarious hacked message that sent an “I quit”...
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VisCircle: Advance Your Ecommerce Product Pages with 3D Technology
Technology innovations have been a boon to our society and too many fields and industries in many ways. One ecommerce innovation has been the use of 3D technology. A limitation of the web (at this...
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FindThatLead Prospector: Search and Find Targeted Lead Email Addresses
Are you searching for a certain target’s email but you don’t know how to reach them? FindThatLead has a comprehensive database of email addresses and an interface to query and download them for...
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My New Moo NFC Business Cards Are Here… and They Are AMAZING!
It’s been a while since I updated my business cards, so I wanted to do something special (again). I’ve had 3M Post-It Notes for cards, I’ve had square cards, I’ve had double-thickness cards, I’ve had...
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WordPress: How to List Child Pages (My Newest Plugin)
We’ve rebuilt the hierarchy of sites for several of our WordPress clients, and one of the things we attempt to do is organize the information efficiently. To do this, we often want to create a master...
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BrightTALK Benchmark Report: Best Practices for Promoting Your Webinar
BrightTALK, which has been publishing webinar benchmark data since 2010, analyzed more than 14,000 webinars, 300 million emails, feed and social promotions, and a total of 1.2 million hours of...
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Social Media Advertising Growth and Its Impact on Digital Marketing
Marketers have had to change nearly every aspect of their ad approaches to keep up with consumer behavior and technological trends. This infographic, How Social Media Has Changed The Ad Game from MDG...
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How to Write a Powerful and Effective Explainer Video Script
I’m finishing up with the production of a video explainer for a client of ours this week. It’s been a simple process, but it was essential that I narrowed down the script to ensure it was as brief,...
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Build or Buy? Solving Business Problems With the Right Software
That business problem or performance goal that’s stressing you out lately? Chances are its solution hinges on technology. As demands on your time, budget and business relationships mount, your only...
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Epson LightScene: Interactive Retail Experiences with Digital Projection
The retail experience will always outperform the online experience. Even with the addition of augmented and virtual reality, consumers may buy online… but still love to go experience a product. It’s...
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Adobe XD: Design, Prototype, and Share with Adobe’s UX/UI Solution
Today, I installed Adobe XD, Adobe’s UX/UI solution for prototyping websites, web applications, and mobile applications. Adobe XD enables users to switch from static wireframes to interactive...
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Using WordPress and Gravity Forms to Capture Leads
Utilizing WordPress as your content management system is pretty much the norm nowadays. Many of these sites are beautiful but lack any strategy for capturing inbound marketing leads. Companies publish...
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7 Ecommerce Tips For Creating Content that Converts
By creating content people find interesting and relevant, you can enhance your site’s visibility on Google’s search results. Doing that will help set you up for some conversions. But just getting...
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Headliner: Create Audiograms to Share Audio and Podcast Promotions
One of the more frustrating things for podcasters is that they don’t have the ability to easily share their audio recordings on media sites and in social media. Strangely enough, they all support video...
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WordPress Maintenance Checklist: The Ultimate List of Tips, Tools, and Best...
Just today I was meeting with two of our clients about their WordPress installations. I’m pretty vendor agnostic about content management systems. WordPress’ overall popularity has really helped it...
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Building a Storybrand: The 7 Prospect Desires Your Business Depends On
Aproximately a month ago, I got to participate in a marketing ideation meeting for a client. It was fantastic, working with a consultancy known for developing roadmaps for high tech companies. As the...
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Lexical Onomies: Synonymy, Antonymy, Hyponymy, Meronymy, Holonymy
As DK New Media researches the content authority strategies we develop for our clients, there’s a methodology associated with the topics we’re producing, gaps we’re identifying, and priorities we’re...
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How to Measure the ROI of Your Video Marketing Campaigns
Video production is one of those marketing strategies that’s often under-rated when it comes to ROI. A compelling video can provide the authority and sincerity that humanizes your brand and pushes your...
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