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LinkedIn Campaign Manager Releases Its Newest Campaign Reporting Experience
LinkedIn announces a redesigned reporting experience for LinkedIn Campaign Manager, making it easier to understand how your campaigns are performing. The new interface delivers a clean and intuitive...
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How to Redirect Users Based on Their Location in WordPress
A few months ago, a multi-location client of mine asked if we could automatically redirect visitors from specific regions to their internal location pages on the site. At first, I didn’t think it was...
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The Marketing Automation Challenges of Marketers, Salespeople, and CEOs (Data...
Marketing Automation has been used by large corporations ever since it came to life. This phenomenon made its mark on the marketing technology in a number of ways. Early solutions were (and most still...
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Why Keyword Ranking Should Never Be Your Primary Performance Metric
Not too long ago, SEO strategies majorly comprised of getting ranking on keywords. Keywords were the primary factor to gauge the performance of a campaign. Website builders would stuff the sites with...
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PhoneWagon: Everything You Need for Call Tracking in Analytics
As we continue to coordinate complex multi-channel campaigns for some of our clients, it’s imperative that we understand when and why the phone is ringing. You can add events on hyperlinked phone...
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What Are The 5 Most Common Types of Calls-To-Action?
We’re always providing advice about CTAs on a continuing basis here because they’re so critical to success. You might be tempted to think that you don’t need them – that a prospect will take the next...
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15 Mobile Marketing Tips to Drive More Sales
In today’s extremely competitive marketplace, one thing is certain: your online marketing attempts must include mobile marketing strategies, or else you’ll be missing lots of action! A lot of people...
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Five Surefire Ways to Boost Your Social Media Conversions
It goes without saying that the most efficient way to reach out and create an emotional connection with potential clients is through social media. One can find billions of users on various social media...
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ViduPM: An Online SEO Project Management, Reporting, and Invoicing Platform
While many digital marketing agencies specialize search engine optimization and there are countless tools on the market for SEO, they’re often focused on the tactical deployment of SEO and not the...
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10 Pinterest Statistics Every Marketer Should Know
Pinterest doesn’t get too much buzz around it, but it still gets a ton of interaction with users who love the platform. Around 2 million people post pins every day on the platform, contributing to the...
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Free Pass to the Search Marketing Success Summit | September 5-9 | Online
I was recently able to contribute to this online summit coming up and revealed some core how-to’s that have produced amazing results for my clients – from small companies, to ecommerce sites, to our...
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Databox: Track Performance and Discover Insights in Real-Time
Databox is a dashboarding solution that where you can choose from dozens of pre-built integrations or use their API and SDKs to easily aggregate data from all of your data sources. Their Databox...
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Four Common Characteristics With Companies Who Transformed Their Digital...
I recently had the pleasure to join the CRMradio podcast with Paul Peterson from Goldmine, discussing how companies, both small and large, are leveraging digital marketing. You can listen to it here:...
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Sitelock: Protect Your WordPress Website and Visitors
WordPress security is one of those things that’s often left until it’s too late. About once a quarter I’m asked to help clean up a site that’s been attacked. The attacks happen because WordPress is...
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Let’s Make Money: 8 Ways To Turn Social Media Traffic Into Sales
Social media sales are the new craze for marketing specialists all over the world. Contrary to an outdated belief, social media sales can be profitable for any industry — doesn’t matter if your target...
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Hypernet: Tap Into Latent Decentralized Computing Power or Sell Your Own
Blockchain technology is still in its infancy, but it’s fascinating to see the innovation that’s happening around it right now. Hypernet is one of those examples, automatically extending computing...
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Snowflake Describes How They Transformed Their Sales with Account-Based...
I’m up in Toronto in attendance at Uberflip’s Content Experience conference. Today, we spend the day at Uberflip’s beautiful headquarters and listened to some great speakers. One session that had quite...
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Boost Your Conversions by Combating These 5 Conversion Killers
If there’s one company online that gets to monitor and measure conversion rates across any variable, it’s the folks at Formstack! We’ve been friends, fans, and affiliates of the team for years, and it...
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The Strategies That Are Killing Your Content Marketing #CONEX
Yesterday I shared about how much I learned about building ABM strategies at CONEX, a conference in Toronto with Uberflip. Today, they pulled out all of the stops by bringing in every marketing...
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How Your MarTech Stack Fails to Serve the Customer
In the older days of marketing, back in the early 2000s, a few brave CMOs invested in some rudimentary tools designed to help better manage their campaigns and audiences. These hardy pioneers sought to...
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