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Statistics on How Travelers Utilize Social Media Before, During, and After a...
Consumers are increasingly utilizing social media platforms and smartphones when searching for trip inspiration, but they’re also incorporating these tools during the planning and booking stages. So,...
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Join Me at Concept ONE | Sept 20 | Sioux Falls, SD
The last few years, I’ve really backed off of the speaking circuit. I used to try to speak at ever major marketing conference in the country. It was exhausting… not just wrestling with travel, but...
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CleverTap: Mobile Marketing Analytics and Segmentation Platform
CleverTap enables mobile marketers to analyze, segment, engage, and measure their mobile marketing efforts. The mobile marketing platform combines real-time customer insights, an advanced segmentation...
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2018: How Companies and Consumers Are Using Social Media
TribeLocal developed an in-depth survey that produced a wealth of research regarding how companies and consumers are utilizing social media as it relates to brands. The questionnaire for the company...
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What’s the Ideal Text Messaging Frequency?
There’s probably no marketing channel more direct and with better redemption and response impact than text messaging (SMS). A company which neglects its SMS subscribers will see their text club dwindle...
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Bannerflow: Design, Scale, and Publish Campaigns
As advertising channels become more diverse, the ability to build, collaborate, and get banner ads approved can become a nightmare. Creative Management Platforms (CMP) provide the ability to streamline...
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Organic Search Statistics for 2018: SEO History, Industry, and Trends
Search engine optimization is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid result, referred to as natural, organic, or earned results. Let’s...
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The Problem with Web 3.0 Persists
aCategorizing, filtering, tagging, collecting, querying, indexing, structuring, formatting, highlighting, networking, following, aggregating, liking, tweeting, searching, sharing, bookmarking, digging,...
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Why You Should Be Using Image Compression
When graphic designers and photographers output their final images, they’re typically not optimized to reduce the file size. I was speaking with Caleb Lane, a WordPress security and optimization...
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Fomo: Increase Conversions through Social Proof
Anyone who works in the ecommerce space will tell you that the largest factor in overcoming a purchase isn’t price, it’s trust. Buying from a new shopping site takes a leap of faith from a consumer who...
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Getting Started with Facebook Business Pages and Facebook Marketing
Facebook has long been a useful tool for marketers. With over two billion active users, the social media platform gives brands the opportunity to cast a wide net and attract customers from all over the...
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5 Factors When Selecting Your Voice Over Talent for Maximum Impact
We’ve built great relationships with several voiceover talents over the years. Amanda Fellows is one of our goto talents, as well as Paul and Joyce Poteet. Whether it was a full explainer video or a...
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Validity: Data Integrity Tools for Your CRM Administration
As a marketer, there’s nothing more frustrating and time-consuming than having to deal with moving data and the associated data integrity issues. Validity is comprised of software services and...
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Rep: A Multi-Channel Helpdesk for Increasing Shopify Customer Lifetime Value
Founded by ex-Googlers with deep experience in messaging, personalization, and machine learning, Rep is a modern helpdesk for Shopify with messaging at its core. It powers thoughtful communication at...
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Proof: Increase Website Conversions 10-15 Percent with Social Influence
Proof displays real-time customer activity notifications on your website and let your existing customers sell for you. Users of Proof are seeing anything from a 10-15% increase in conversion rates with...
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Why GDPR Is Good for Digital Advertising
A broad legislative mandate called the General Data Protection Regulation, or GDPR, came into effect May 25th. The deadline had many digital advertising players scrambling and many more worried. GDPR...
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Taskade: A Real-Time Task Manager with Video and Collaborative Editing
This last month, I was asked by two different firms to use some management system for our projects. They’re both dreadful. Put bluntly; it’s project management that’s killing my productivity. Project...
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The Top 5 Reasons Brands Struggle to Quantify Social ROI
We shared an incredible infographic that details how a business can measure their social media return on investment. Measuring ROI on social media isn’t without its challenges, though. In fact, the...
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Friendbuy: Referral Programs, Referral Tracking, and Referral Campaign...
Someone asked me tonight about what billing system that I was using. I’ve been a Freshbooks user for about a decade and love it, so I wanted to see if they had any kind of referral system where I might...
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Mobile Marketing: See The True Potential With These Examples
Mobile marketing – it is something that you may have heard of, but, quite possibly, are leaving on the back burner for now. After all, there are so many different channels available for businesses,...
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