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Don’t Spend a lot on Your Web Design
Many of my friends are web designers – and I hope they don’t get upset at this post. First, let me start by saying that great web design can have a significant impact on the type of clients you...
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26 Online SEO Tools for Links, Keywords and Rank Tracking
We’re always on the lookout for great tools and with a $5 billion industry, SEO is one market that has a ton of tools to help you. Whether you’re researching you or your competitors’ backlinks, trying...
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Are You Really A Social Media Consultant?
Last night I had the incredible opportunity to go to both meet and listen to three-time Indianapolis 500 winner, Helio Castroneves. I was the guest of co-host and performance coach David Gorsage, who...
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What is Virtual Reality?
The acceleration of technology is breath-taking. If you would have asked me my opinion on virtual reality a year ago, I probably would have told you that it’s a got a limited opportunity in education...
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Templafy: Governance and Productivity Across Documents, Presentations and Emails
As you look within your organization to find opportunities, they’re often in the hand-off of information. From marketing to sales, sales to clients, clients back to sales, and then sales back to...
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Index Quick Chip: A Faster, Better EMV Experience
This afternoon, I visited my daughter at her office (how cool a Dad am I?). I stopped at the store across the street, The Fresh Market and picked up a nice flower arrangement for her desk and some...
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How Colors and Fonts Impact Consumer Behavior
While most marketers intuitively understand that fonts and colors are important to good design, many don’t get how powerful they truly are, often basing their opinions on grand claims instead of solid...
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Don’t Let Bots Speak for Your Brand!
Alexa, Amazon’s voice-enabled personal assistant, could drive more than $10 billion in revenue in just a couple of years. In early January, Google said it had sold more than 6 million Google Home...
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The 4 Advantages of Micro-Influencers
As influencer marketing matures and evolves, brands are now more aware than ever about the advantages of amplifying messages among smaller hyper-targeted audiences. We’ve shared a comparison of (macro...
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How to Optimize Prestashop for Increased SEO and Conversions
Conducting business through an online store is commonplace these days with innumerable online stores flooding the Internet. Prestashop is a common technology behind many such websites. Prestashop is an...
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Fathers Day Ecommerce Statistics: 5 Things Every Brand Needs to Know
It’s almost Father’s Day! I lost my Pops a few years ago, so take the time to hug your Dad and buy him a gift… even if it’s just a few bucks. He’ll love it even if he doesn’t show it. This time of year...
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Is Droplr the Best File Sharing Tool Available?
Box, Dropbox, Google Drive… with so many clients all utilizing different platforms, my client folders are a disaster. Once a week or so, I migrate all my client data to a neat and organized network...
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What is Augmented Reality? How Is AR Being Deployed for Brands?
From a marketer’s point of view, I actually believe augmented reality has much more potential than with virtual reality. While virtual reality will allow us to experience a totally artificial...
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50+ Online SEO Tools for Audits, Backlink Monitoring, Keyword Research, and...
We’re always on the lookout for great tools and with a $5 billion industry, SEO is one market that has a ton of tools to help you. Whether you’re researching you or your competitors’ backlinks, trying...
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Dynamic Yield: AI-Powered Omnichannel Personalization Technology
Dynamic Yield’s advanced machine learning engine builds actionable customer segments in real time, enabling marketers to increase revenue via personalization, recommendations, automatic optimization...
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How to Develop a Great Value Proposition
One of the constant battles I struggle with companies is to stop thinking about what they do and start thinking about why people use their product or service. I’ll give you a quick example… day to day,...
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Social Suite: Social Media Management for Large, Multi-Location Enterprises
Reputation.com has launched Social Suite, a social media management solution designed specifically for large, multi-location enterprises that integrates the entire span of customer engagement on the...
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10 Social Media Tactics that Boost Shares and Conversions
Contrary to popular belief, social media marketing is more than just being consistent with your posts online. You have to come up with content that’s creative and influential – something that will make...
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Where To Host, Syndicate and Promote Your Podcast
Last year was the year podcasting exploded in popularity. In fact, 21% of Americans over the age of 12 have said they listened to a podcast in the last month, which has steadily increased year over...
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What Are The Most Effective Steps to Deploying an Effective B2B Growth Strategy?
According to a recent survey by InsideView of sales and marketing leaders, 53% of companies do not regularly assess their target market, and 25% have sales and marketing departments that don’t...
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