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How To Optimize Your Business, Site, and App for Apple Search
The news of Apple ramping up its search engine efforts is exciting news in my opinion. I was always hoping that Microsoft could compete with Google… and was disappointed that Bing never really...
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PHP and SQL: Calculate or Query Distance Between Points of Latitude and...
This month I’ve been programming quite a bit in PHP and MySQL with respect to GIS. Snooping around the net, I actually had a hard time finding some of the Geographic calculations to find the distance...
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Excel Formula for Scheduling Social Updates by Day of the Week
One of the clients that we work with has a fairly consistent seasonality to their business. Because of this, we like to schedule social media updates far ahead of time so that they need not worry...
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GTranslate: A Simple WordPress Translation Plugin Using Google Translate
In the past, I’ve been hesitant at using a machine translation of my site. I’d love to have translators all over the planet to assist in translating my site for different audiences, but there’s simply...
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How to Use Font Awesome in Illustrator and other Applications
My son needed a business card for his DJ and music production business (yes, he’s almost got his Ph.D. in Math). To save space when displaying all of his social channels on his business card, we...
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Instapage: Your All-In-One PPC and Ad Campaign Landing Page Solution
As a marketer, a core of our efforts is attempting to attribute the sales, marketing, and advertising initiatives we’ve taken to moving our prospects along the customer journey. Prospective customers...
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Logo Advice, Information, and Design Resources
What’s the value of a logo? Ask a company like Nike and you might say millions of dollars – but the truth is that, in 1971, Nike paid $35 for their logo. These days, the going rate for professional...
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6 Steps to Get Customer Data Platform (CDP) Buy-in With Your C-Suite
It would be easy to assume that in the current frighteningly uncertain era, CxOs aren’t ready to make major investments in data-driven marketing and company operations. But surprisingly, they’re still...
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How to Channel Your Marketing Translation Spend to Benefit from the Ecommerce...
Ecommerce has been a rising trend over the past decade. And with the pandemic, more people are shopping online than ever. Ecommerce provides the perfect way to reach demographics all over the world...
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Software as a Service (SaaS) Churn Rate Statistics for 2020
We’ve all heard of Salesforce, Hubspot, or MailChimp. They have truly ushered the era of increasing SaaS growth. SaaS or Software-as-a-service, simply put, is when users avail the software on a...
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Agorapulse: Social Media Management Made Simple
Over a decade ago, at Social Media Marketing World, I met with the incredibly kind and brilliant Emeric Ernoult – founder and CEO of Agorapulse. The Social Media management tools market is crowded....
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Agorapulse Academy: Get Certified in Social Media
For over a decade, I’ve been a power user and ambassador for Agorapulse. You can click through to the full article, but I’ll just reiterate that it’s the easiest social media management platform on...
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It’s Time to Raise Your RSS Feed From the Dead
Contrary to popular belief, feeds are still roaming the face of the internet… or at least the underworld of it. Content syndication may be being consumed by applications and websites more than people...
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AeroLeads: Identify Prospect Email Addresses with this Chrome Plugin
Regardless of how large your network is, it always seems that you never have the right contact. Especially when you’re working with very large organizations. Contact databases are often out of date –...
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Verify Your Email Marketing Lists Online: Why, How, and Where
Email marketing is a blood sport. In the last 20 years, the only thing that’s changed with email is that good email senders continue to get punished more and more by email service providers. While...
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The Importance of A Video Marketing Strategy: Statistics and Tips
We just shared an infographic on the importance of visual marketing – and that, of course, includes video. We’ve been doing a ton of video for our clients recently and it’s increasing both engagement...
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Purply: Automated Affiliate Program Management for Ecommerce
As online business continues to grow, especially during this time of Covid-19, as well as year over year during the holiday season, small and midsize companies are increasingly entering the digital...
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Contextual Targeting: The Answer to Brand-Safe Ad Environments?
Today’s increasing privacy concerns, coupled with the cookie’s demise, means marketers now need to deliver more personalised campaigns, in real-time and at scale. More importantly, they need to...
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PowerInbox: A Complete Personalized, Automated, Multichannel Messaging Platform
As marketers, we know that engaging the right audience with the right message over the right channel is critical, but also extremely difficult. With so many channels and platforms—from social media to...
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Swing2App: The Ultimate No-code App Development Platform
There’s is enough evidence out there about how mobile apps have taken over smartphones. If not a hundred, there is at least one app out there for every purpose. And yet, pioneering entrepreneurs are...
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