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Google’s Antitrust Suit is a Harbinger of Rough Waters for Apple’s IDFA Changes
While a long time coming, DOJ’s antitrust lawsuit against Google has arrived at an important time for the ad tech industry, as marketers are bracing for Apple’s crippling Identifier for Advertisers...
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How To Crawl A Large Site And Extract Data Using Screaming Frog’s SEO Spider
We’re assisting several clients right now with Marketo migrations. As large companies utilize enterprise solutions like this, it’s like a spider web that weaves itself into processes and platforms...
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Global Ecommerce: Automatic vs Machine vs People Translation for Localisation
Cross border ecommerce is booming. Even just 4 years ago, a Nielsen report suggested that 57% of shoppers had purchased from an overseas retailer in the previous 6 months. In recent months the global...
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KosmoTime: Create Tasks That Reserve Time On Your Calendar
As a partner in an agency working with enterprise companies, my days are a blur and my calendar is a mess – bouncing from sales, to strategy, to stand-ups, to partner, and partner meetings non-stop....
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How to Benchmark Your Amazon Advertising Account
There are often times that we wonder, as marketers, how our ad spend is doing in compared to other advertisers in our industry or across a specific channel. Benchmark systems are designed for this...
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Go-To Strategies & Challenges To Holiday Marketing in Post-Covid Era
The special time of the year is right around the corner, the time we all look forward to unwinding with our loved ones and most importantly indulge in heaps of holiday shopping. Although unlike the...
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Where To Host, Syndicate, Optimize, and Promote Your Podcast
Last year was the year podcasting exploded in popularity. In fact, 21% of Americans over the age of 12 have said they listened to a podcast in the last month, which has steadily increased year over...
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StitcherAds: Social Ad Management, Testing, Amplification, And Personalization
StitcherAd’s Social Ad Platform enables businesses and marketers to build powerful Facebook, Instagram, Pinterest and SnapChat ads with a solution built to sell. Stitcher Ad Features Include Automated...
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Why Should Your Company Pay for Managed DNS?
While you manage the registration of a domain at a domain registrar, it’s not always a great idea to manage where and how your domain resolves all of its other DNS entries to resolve your email,...
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The Impact of Content-Length On Search Engine Ranking and Conversions
For quite a long time, I was only trying to consult with funded startups and large enterprise clients because I knew I’d be able to move the conversion needle dramatically with companies that had...
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Channable: Feed Your Products To Price Comparison Websites, Affiliates,...
Reaching audiences where they are is one of the greatest opportunities of any digital marketing strategy. Whether you’re selling a product or service, publishing an article, syndicating a podcast, or...
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Chili Piper: Reinventing Your Sales Team’s Scheduling, Calendar, And Inbox
Chili Piper is an automated scheduling solution that lets you instantly qualify, route, and book sales meetings with inbound leads the moment they convert on your website. How Chili Piper Helps Sales...
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How to Pass and Store a Salesforce Contact ID with Gravity Forms and WordPress
My Salesforce Partner agency is working with an enterprise organization right now to implement Salesforce, Marketing Cloud, Mobile Cloud, and Ad Studio. Their websites are all built on WordPress with...
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WPML: Translate Your WordPress Site With This Multilanguage Plugin and...
WPML is the standard in the industry for developing and translating your content on a multilingual WordPress site. I am currently running the GTranslate plugin on Martech Zone in order to do simple,...
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Multichannel E-commerce Strategies for a Changing Holiday Season
The idea of Black Friday and Cyber Monday as a one-off blitz day has shifted this year, as large retailers advertised Black Friday and Cyber Monday deals across the entire month of November. As a...
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UZE Mobility: The Marketplace Platform For Mobile Digital Out-of-home...
During the pandemic, the advertising market took a hit. Expected, of course, but a 19.1% drop in H1 220 is a serious impact for businesses. COVID-19 has reshaped the consumer landscape, as it has so...
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How to Boost Your Sales Post Purchase With An Effective Customer Retention...
In order to thrive and survive in business, business owners must embrace a lot of techniques and tactics. A customer retention strategy is critical because it’s far more effective than any other...
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Common Mistakes Businesses Make When Choosing A Marketing Automation Platform
A marketing automation platform (MAP) is any software that automates marketing activities. The platforms normally provide automation features across email, social media, lead gen, direct mail, digital...
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Drip: What’s an Ecommerce Customer Relationship Manager (ECRM)?
An Ecommerce Customer Relationship Management platform creates better relationships between ecommerce stores and their customers for memorable experiences that’ll drive loyalty and revenue. ECRM packs...
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Elokenz: Intelligently Repost Your Site’s Best Performing Content on Social...
Marketers are inherently creative and I believe sometimes it’s too their business’ performance detriment. It’s something that I continue to remind myself with my articles. I often dive deeper and...
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