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Build an Online Directory for WordPress with GravityView
If you’ve been part of our community for a while, you know how much we love Gravity Forms for form building and data collection in WordPress. It’s just a brilliant platform. I recently integrated...
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The Best Tools for Woocommerce Email Marketing
Woocommerce is the most popular and arguably one of the best eCommerce plugins for WordPress. It is a free plugin that is simple and straightforward to set up and use. Undoubtedly the best way to turn...
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How And Why To Register A Distribution Email Address for a Corporate Google...
When I first start working with a company, I request that they provide me with access to their Google accounts with full permissions. This enables me to research and optimize across their Google tools...
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Limit Jetpack’s Related Posts To A Specific Date
Today, I was double-checking an article that I had written and noticed that the related post that came up was from 9 years ago on a platform that no longer existed. So, I decided to take a deeper look...
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Audiense Connect: The Most Advanced Twitter Marketing Platform for Enterprise
While much of the world has adopted other social media channels, I continue to be a huge fan of Twitter. And Twitter continues to help drive traffic to my personal and professional sites so I’m never...
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The Importance Of Collaboration For Marketers In Lockdown
A study of marketers and CEOs over the summer found that just five per cent had found no positives to life in lockdown – and not a single person said they had failed to learn a thing during that time....
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Abstract: Collaborate, Version, and Handoff Your Product Designs
We’re working with a national firm right now to develop custom Marketing Cloud email templates for each of the departments and business units. Because stakeholders, contractors, and designers are all...
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Infographic: How Social Networks Influence Our Lives
Today social media platforms have a key role to play in our lives. Billions of people around the globe use them to communicate, have fun, socialize, access to news, search for a product/ service,...
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Kroger Chefbot: A Great Use Case In Providing Value In Social Media with Bot...
Kroger is a local supermarket chain that I really love. They offer home delivery, pick-up, self-checkout, checkout scanners, and more. The company recognizes that providing both value and customer...
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Why Only 20% of Readers are Clicking Through on Your Article Title
Headlines, post titles, titles, headings… whatever you want to call them, they’re the most important factor in every piece of content you deliver. How important? According to this Quicksprout...
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Paid Search: 10 Steps to Winning Pay Per Click Conversions
A client publishes a paid advertisement promoting a quick quote in the ad… the call is routed to a call center where the quote isn’t provided. Oops. Another client rotates keywords frequently since...
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Front: Get A Shared View Of Your Sales Communications
Front is the customer communication platform that combines emails, apps, and teammates into a single view. With Front, it’s simple for every person in your company to have an impact on the customer...
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Zombie-Followers: The Dead Are Walking In The World Of Influencer Marketing
You come across a social media profile with a higher than average follower count, thousands of likes, and previous brand partnership experience – trick or treat? With the number of influencer...
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Toluna Start: Real-Time Consumer Intelligence With A Global Community
Toluna Start is an agile, end-to-end, real-time consumer intelligence platform. The products provide customer insights, market research, and empowers clients to instantly conduct quantitative and...
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If You Don’t Know What a WordPress Child Theme is…
You’re modifying WordPress themes incorrectly. We’ve worked with dozens of clients and built out hundreds of WordPress sites over the years. It’s not that our job is to create WordPress sites, but we...
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The Tech Effect: Martech is Doing the Exact Opposite of its Intended Purpose
In a world where technology is designed to be an accelerator and deliver a strategic advantage, marketing tech has over the years, in fact, doing the exact opposite. Faced with dozens of platforms,...
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GroupSolver: Leverage AI and NLP In Market Research
If you’ve ever developed a survey and hoped to acquire quantitative and qualitative findings from the answers, you understand how difficult it is to word the questions. The verbiage, structure, and...
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4 Tips to Create a Successful Video Marketing Strategy for your Business
It’s no secret that the use of video in content marketing is on the rise. Over the last few years, online video has proven to be the most engaging and compelling form of content for users. Social...
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5 Tech Skills Tomorrow’s Digital Marketers Need To Master Today
Over the past few years, there have been some major changes in the way we use the internet for digital marketing. We started from merely creating a website to now harnessing data and user activity....
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How Do Search Engines Find, Crawl, and Index Your Content?
I don’t often recommend that clients build out their own ecommerce or content management systems because of all of the unseen extensibility options that are needed nowadays – primarily focused around...
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