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How Might Augmented Reality Affect Influencer Marketing?
COVID-19 has changed the way we shop. With a pandemic raging outside, consumers are opting to stay in and purchase items online instead. That’s why consumers are tuning into influencers more and more...
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Your Brand Playbook For Delivering a Successful 2020 Holiday Season
The COVID-19 pandemic has had a dramatic impact on life as we know it. The norms of our day-to-day activities and choices, including what we buy and how we go about doing so, have shifted with no sign...
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RudderStack: Build Your Own Customer Data Platform (CDP)
RudderStack helps data engineering teams capture more value from customer data, with a Customer Data Platform (CDP) designed specifically for developers. RudderStack collects a company’s data from...
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Swaarm: Automate, Optimize, and Measure Your Advertising Performance
Swaarm is a performance-based tracking platform that provides agencies, advertisers, and networks with the ability to fully track and control their marketing efforts in real-time ensuring profitable...
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Elementor: A Fantastic Editor for Designing Beautiful WordPress Pages and Posts
This afternoon, I took a few hours and built my first client site using Elementor. If you’re in the WordPress industry, you’ve probably already heard the buzz about Elementor, they’ve just hit 2...
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WordPress Plugin: Open A Video In A Lightbox with Elementor
We’ve adopted a website with a client that was built with Elementor, a fantastic drag and drop editing plugin for WordPress that transforms how easy it is to build complex, beautiful layouts that are...
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How to Set Up 3-Point Lighting for Your Live Videos
We’ve been doing some Facebook Live videos for our client utilizing Switcher Studio and absolutely loving the multi-video streaming platform. One area that I wanted to improve on was our lighting,...
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Convert Pro: Lead Generation & Email Opt-In Popup Plugin for WordPress
Given the dominance of WordPress as a content management system, it’s surprising how little attention is actually paid in the core platform on actual conversions. Virtually every publication – whether...
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Soundtrap: Create Your Guest-Driven Podcast in the Cloud
If you’ve ever wanted to create a podcast and bring guests on, you know how difficult it can be. I currently use Zoom to do this since they offer a multi-track option when recording… ensuring that I...
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Alteryx: The Analytic Process Automation (APA) Platform
When my company assists and drives digital transformation journeys in enterprise companies, we focus on 3 key areas – people, processes, and platforms. We then create a vision and roadmap to help the...
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DroppTV: Using AI to Identify And Sell Products in Videos
Brands are increasingly utilizing technology to create new shopping experiences in the stay-at-home era. And, at the same time, the entertainment industry is being forced to look for alternate revenue...
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10 Reasons Your Site Is Losing Organic Ranking… And What To Do
There are a number of reasons that your website may be losing its organic search visibility. Migration to a new domain – While Google offers a means for letting them know you’ve moved to a new domain...
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How to Use A Zoom Meeting to Record A Remote Guest On Your Podcast in...
I can’t tell you all the tools that I’ve used or subscribed to in the past to record podcast interviews remotely – and I had problems with all of them. It didn’t matter how good my connectivity was or...
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How to Measure, Avoid, and Reduce High Shopping Cart Abandonment Rates
I’m always surprised when I meet a client with an online checkout process and how few of them have actually tried to make a purchase from their own site! One of our new clients had a site they...
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Khoros Marketing: Social Media Marketing & Management For Enterprise
Khoros helps large brands orchestrate, govern, publish, and measure social media campaigns that drive business results. How Khoros’ Social Media Platform Helps Enterprise Team effectiveness – Bring...
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How to Check Your Local Directory Listings
Local directories can be both a blessing and a curse to businesses. There are three key reasons to pay attention to local directories: SERP Map Visibility – companies don’t often realize that having a...
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Carts Guru: Marketing Automation for Ecommerce
It’s unfortunate that ecommerce platforms don’t make marketing a priority. If you have an online store, you’re absolutely not going to meet your full revenue potential unless you’re able to acquire...
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Appointy: All-In-One Online Scheduling For Your Business
Businesses that have service-based offerings are constantly on the lookout for ways to make it easier for clients to purchase their services or reserve their time. An appointment scheduling tool like...
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Creating A Digital Roadmap For Forward-Looking Businesses
Since the pandemic erupted, we’ve witnessed a digital revolution, with a shift to remote work and more digital access to services than ever before – a trend likely to continue post-pandemic. According...
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Using WordPress and Gravity Forms to Capture Leads
Utilizing WordPress as your content management system is pretty much the norm nowadays. Many of these sites are beautiful but lack any strategy for capturing inbound marketing leads. Companies publish...
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