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Website Features Checklist: The 66 Ultimate Must-Haves for Your Site
Wow. I love it when someone designs a checklist on an infographic that’s both simple and informative. UK Web Host Review designed this infographic to develop a list of features they believe should be...
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Freshmarketer: Analyze, Test, and Personalize with this Conversion...
The amount of work that’s being put into digital properties and content that doesn’t actually drive any business is mind-boggling. It’s even frustrating on the services side of the industry where...
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Facebook Shops: Why Small Businesses Need To Get Onboard
For small businesses in the retail world, the impact of Covid-19 has been especially hard on those who were unable to sell online while their physical stores were closed. One in three specialty...
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Adzooma: Manage and Optimize Your Google, Microsoft, and Facebook Ads In One...
Adzooma is a Google Partner, Microsoft Partner, and Facebook Marketing Partner. They’ve built an intelligent, easy-to-use platform where you can manage Google Ads, Microsoft Ads, and Facebook Ads all...
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AdSense: How to Remove An Area from Auto Ads
There’s no doubt anyone visiting my site doesn’t realize that I monetize the site with Google Adsense. I remember the first time I heard Adsense described, the person said it was Webmaster Welfare. I...
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Revive Social: Repost Your Older Content To Social Media
If you’ve got a WordPress publication like mine that has thousands and thousands of articles, you know you’ve got amazing content that’s dying… simply because you’re not promoting it. Social media is...
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Why Sales and Marketing Teams Need Cloud ERP
Marketing and sales leaders are integral components in driving company revenue. The marketing department plays a vital role in promoting the business, detailing its offerings, and establishing its...
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Business Challenges & Opportunities With The COVID-19 Pandemic
For several years, I’ve touted that change is the only constant that marketers should be comfortable with. Changes in technology, mediums, and additional channels all pressured organizations to adjust...
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Freshchat: A Unified, Multilingual, Integrated Chat And Chatbot For Your Site
Whether you’re driving leads to your site, engaging shoppers, or providing customer support… theirs an expectation nowadays that every website have an integrated chat capability. While that sounds...
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JustControl.it: Automate Attribution Data Collection Across Channels
Digital marketing is driven by a need for greater customization: new data sources, fresh combinations of partnerships, ever-changing rates, sophisticated UA scenarios, etc. As for the future of our...
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Jornaya Activate: In-Market Monitoring and Behavioral Insights for Major-Life...
Jornaya is a data-as-a-service company with a view of more than 350 million consumer purchase journeys every month working in markets where customers invest significant time researching, analyzing,...
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The Best Grammar Checker for Blogs, Emails, Mobile and Social Media
If you’ve been a reader of Martech Zone for a while, you know I could use quite a bit of help in the editorial department. It’s not that I don’t care about spelling and grammar, I do. The problem is...
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Freshsales: Attract, Engage, Close, and Nurture Leads For Your Business In...
The vast majority of CRM and sales enablement platforms in the industry require integrations, synchronizations, and management. There’s a high failure rate in the adoption of these tools because it’s...
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Oribi: No-Code Marketing Analytics With The Answers You Need to Grow Your...
A complaint that I’ve continued to loudly proclaim in our industry is how awful analytics is for the average company. Analytics is basically a data dump, query engine, with some nice graphs in...
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Why Real-Time Marketing Has Become More Essential in The COVID Era
It’s been confirmed that the United States’ annual Super Bowl needs upwards of 11 million kilowatt-hours of power to run the game start to finish. Snack brand Oreo had been waiting around two years...
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Conga Contract Lifecycle Management: Improve Sales Efficiency With Document...
Conducting business that feels frictionless to the customer in the face of a market increasing in complexity is no easy feat. Conga’s expertise and comprehensive solution suite for commercial...
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A Guide for Marketers About Intellectual Property (IP)
Marketing is a continuous undertaking. Whether you are an enterprise corporation or a small business, marketing is an essential means to keep businesses afloat as well as help drive businesses towards...
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The 5 Reasons A Visitor Arrived On Your Page
Too many companies design a website, social profile, or landing page without understanding the intent of the visitor. Product managers pressure the marketing department to list features. Leaders...
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Contextual Targeting: Building Brand Safety In A Cookie-less Era
Brand safety is an absolute must for marketers moving forward in this politically and economically volatile environment and could even make the difference in staying in business. Brands are now...
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Invest in Klaviyo’s Ecommerce Marketing Automation Today Before The Holiday...
Over the last year, I assumed the marketing responsibilities for an ecommerce client to grow their sales. I optimized every aspect of their ecommerce site – in this case, Shopify. I redesigned...
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