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10 Steps to Managing Crisis Communications
Have you ever had to deal with a crisis relating to your company? Well, you’re not alone. Crisis communications can be overwhelming — from the delayed response as to what you’re supposed to say to all...
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Leadfeeder: Identify and Score B2B Companies Visiting Your Site
Leadfeeder is a web app that increases your sales intelligence by integrating your sales and marketing data, enabling your organization to discover new businesses and monitor existing customers that...
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Sharpspring: A Comprehensive and Affordable Sales and Marketing Automation...
SharpSpring integrates marketing automation and CRM in one end-to-end solution designed to grow your business. Their feature-rich platform has everything you need and more for inbound sales &...
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New Domain Regular Expression (Regex) Redirects In WordPress
For the last few weeks, we’ve been helping a client to do a complex migration with WordPress. The client had two products, both of which have become popular to the point that they had to split out the...
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Salesmachine: Increase SaaS Trial Conversion and Customer Adoption
If you are selling a Software as a Service (SaaS) product, your revenue depends on leveraging customers’ data and product usage at the contact and account level. Salesmachine empowers sales and...
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The New Marketing Mandate: Revenue, Or Else
Unemployment fell to 8.4 percent in August, as America slowly recovers from the pandemic peak. But employees, specifically sales and marketing professionals, are returning to a much different...
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Email Validation Versus Verification
We were having a discussion with a founder of an email cleansing platform, on the state of the email list cleansing industry. If you go to that link, you’ll find a lot of players in the market – many...
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PartnerStack: Manage Your Affiliates, Resellers, and Partners
Our world is digital and more of those relationships and engagement are happening online than ever before. Even traditional companies are moving their sales, service, and engagements online… it’s...
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SkAdNetwork? Privacy Sandbox? I stand with MD5s
Apple’s June 2020 announcement that the IDFA would be an opt-in feature for consumers by September’s iOS 14 release felt like the rug was pulled from under the 80 billion ad industry, sending...
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CSV Explorer: Work With Large CSV Files
CSV files are foundational and are typically the lowest common denominator of importing and exporting data from any system. We’re working with a client right now that has a very large database of...
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Hopin: A Virtual Venue To Drive Engagement To Your Online Events
While lockdowns drove events virtual, it also accelerated the acceptance of online events. This is important for companies to recognize. While in-person events will likely return as a critical sales...
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Email Preference Center and Unsubscribe Pages: Using Roles vs. Publications
For the last year, we’ve been working with a national firm on a complex Salesforce and Marketing Cloud migration and implementation. Early on in our discovery, we pointed out some key issues with...
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TxTFi: Enable Shopify Reordering Via Text Message
Re-ordering via automated text message is cheaper and more effective at acquiring a second or third order from your existing customer base. Cut out all the noise – let your customers order where and...
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WordPress: Create Sidebars Automatically For Each Category
I’ve been simplifying this site to improve speed times and to attempt to monetize the site better without irritating my readers. There are multiple ways that I’ve monetized the site… here they are...
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Indicative: Customer Analytics With Actionable Insights
Big data is no longer a novelty in the business world. Most companies think of themselves as data-driven; technology leaders set up data collection infrastructure, analysts sift through the data, and...
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Publishers Are Letting Adtech Kill Their Advantages
The web is the most dynamic and inventive medium to ever exist. So when it comes to digital advertising, creativity should be unbounded. A publisher should, in theory, be able to radically...
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MetaCX: Manage Customer Lifecycles Collaboratively With Outcome-Based Selling
Over a decade ago, I worked with some incredible talent in the SaaS industry – including working as a product manager for Scott McCorkle and many years as an integration consultant working with Dave...
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Kameleoon: An AI Engine to Predict Visitor Conversion Probability
Kameleoon is a single platform for conversion rate optimization (CRO) from A/B testing and optimization to real-time personalization using artificial intelligence. Kameleoon’s machine-learning...
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Bizzabo: Power Your In-Person and Virtual Events on a Single Platform
Bizzabo is an event success platform that provides your team with all the tools they need to create rewarding events while surfacing insights to help your events grow in ways you never thought were...
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GetProspect: Find B2B Email Addresses and Manage Prospect Lists
As much as I don’t like getting spammed, I’ll have to admit that there are times that people have found my email address and contacted me for legitimate business. In fact, I’ve actually hired a few...
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