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How To Build An Authentic Brand
The leading marketing gurus of the world express it in different ways, but all agree that the current market is ripe with theories, cases, and success stories centred on human brands. The key words...
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How To Build An Authentic Brand
The leading marketing gurus of the world express it in different ways, but all agree that the current market is ripe with theories, cases, and success stories centred on human brands. The key words...
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Marketing Needs Quality Data to be Data-Driven – Struggles & Solutions
Marketers are under extreme pressure to be data-driven. Yet, you won’t find marketers talking about poor data quality or questioning the lack of data management and data ownership within their...
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Marketing Campaign Planning Checklist: 10 Steps To Superior Results
As I continue to work with clients on their marketing campaigns and initiatives, I often find that there are gaps in their marketing campaigns that prevent them from meeting their maximum potential....
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How to Embed a PDF Reader In Your WordPress Site With Optional Downloader
A trend that’s continuing to grow with my clients is putting resources on their sites without forcing the prospect to register to download them. PDFs specifically – including white papers, sales...
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Compass: Sales Enablement Tools To Sell Pay Per Click Marketing Services
In the digital marketing world, sales enablement tools are essential for agencies to provide employees with the resources needed to pitch client products effectively. Unsurprisingly, these types of...
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Angi Roofing’s Lack of Disclosure and Conflict Of Interest Should Draw Some...
Readers of my publication probably realize that we’ve helped multiple roofing companies build their online presence, grow their local search, and drive leads for their businesses. You may also...
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5 Lessons Learned From Over 30 Million One-to-One Customer Interactions in 2021
In 2015, my co-founder and I set out to change the way marketers build relationships with their customers. Why? The relationship between customers and digital media had fundamentally changed, but...
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7 Tools For Influencer Marketing Research Relevant To Your Niche
The world is constantly changing and marketing is changing with it. For marketers, this development is a two-sided coin. On one hand, it’s exciting to be continually catching up with marketing trends...
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How To Drive More Traffic And Conversions From Social Media
Social media is a great way to generate traffic and brand awareness but it is not so easy for instant conversions or lead generation. Inherently, social media platforms are tough for marketing because...
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WP Migrate: The Easiest Way To Separate A Single Site Away From WordPress...
One of our clients grew to a point that their company separated from their parent company. At issue was that the parent company was managing all of their subbrands via WordPress Multisite. What is...
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Why Your Business Needs To Be Paying Attention To CCPA Compliance
California’s famously sunny, laid-back surfer culture belies its role in shifting national conversations on hot-button issues through the passage of landmark legislative acts. The first to pass...
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The Best WordPress SEO Plugin: Rank Math
Virtually every WordPress client and just about everything prospect that we look at utilizes Yoast’s WordPress SEO plugin to manage key elements for search engine optimization (SEO). Aside from the...
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10 Ways To Find The Perfect Influencers For Your Brand
As a business, you know that influencer marketing is an important part of your marketing strategy. After all, 92% of consumers trust earned media more than any other form of advertising, and...
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Why PreSales Is Poised To Own The Buyer Experience: An Inside Look At Vivun
Imagine if there was no Salesforce for Sales teams, Atlassian for developers, or Marketo for marketing people. That’s essentially what the situation was for PreSales teams just a few years ago: this...
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ZineOne: Utilize Artificial Intelligence To Predict and React Instantaneously...
Over 90% of website traffic is anonymous. Most website visitors aren’t logged in and you don’t know anything about them. Consumer data privacy regulations are in full swing. And yet, consumers expect...
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How To Merge Purge Large Databases
An average enterprise uses 464 custom applications to digitize its business processes. But when it comes to generating useful insights, the data residing at disparate sources must be combined and...
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YaySMTP: Send Email Via SMTP In WordPress With Microsoft 365, Live, Outlook,...
If you’re running WordPress as your content management system, the system is typically configured to push email messages (like system messages, password reminders, etc.) through your host. However,...
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YaySMTP: Send Email Via SMTP In WordPress With Google Workspace and...
I’m a huge proponent of Two-Factor Authentication (2FA) on every platform that I’m running. As a marketer that works with clients and client data, I simply can’t be too careful about security so the...
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AdButler: Manage Your Site’s Advertising Packages and Ad Serving Within...
If you’ve got a WordPress site and want to manage ad offering, packages, payments, and ad serving, AdButler may be the best option on the market. The WordPress integration via widgets makes building...
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