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The Best WordPress SEO Plugin: Rank Math
Virtually every WordPress client and just about everything prospect that we look at utilizes Yoast’s WordPress SEO plugin to manage key elements for search engine optimization. Aside from the free...
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Google Web Stories: A Practical Guide To Providing Fully Immersive Experiences
In this day and age, we as consumers want to digest content as quickly as possible and preferably with very little effort. That’s why Google introduced their own version of short-form content called...
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The Past, Present, and Future of the Influencer Marketing Landscape
The past decade has served as one of immense growth for influencer marketing, establishing it as a must-have strategy for brands in their efforts to connect with their key audiences. And its appeal is...
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SEO Strategies: How To Get Your Business Ranking In Organic Search in 2022?
We’re working with a client right now that has a new business, new brand, new domain, and a new ecommerce website in a highly competitive industry. If you understand how consumers and search engines...
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Understanding Programmatic Advertising, Its Trends, and The Ad Tech Leaders
For decades, advertising on the Internet has been rather disparate. Publishers chose to offer their own ad spots directly to advertisers or inserted ad real estate for ad marketplaces to bid and buy...
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Calculate or Query Great Circle Distance Between Points of Latitude and...
This month I’ve been programming quite a bit in PHP and MySQL with respect to GIS. Snooping around the net, I actually had a hard time finding some of the Geographic calculations to find the distance...
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How To Create A Temporary Login To WordPress Via A Direct Link
I’ve worked across hundreds of clients with WordPress, developing themes, plugins, integrations, etc. For the most part, a tried and tested theme or plugin that has a great rating and reputation...
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Email Subject Line Words That Trigger Spam Filters And Route You To The Junk...
Getting your emails routed to the junk folder sucks… especially when you’ve worked so hard to build a list of subscribers that fully opted in and wish to view your email. There are a few factors that...
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What is Exit Intent? How Is It Used To Improve Conversion Rates?
As a business, you’ve invested a ton of time, effort, and money into designing a fantastic website or e-commerce site. Virtually every business and marketer alike work hard to acquire new visitors to...
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Favorite Plugins for Business WordPress Sites
Some WordPress plugin popularity has been driven by personal or consumer-based installations. What about business? We’ve put together a list of our favorite WordPress plugins that we believe enable...
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After the Deal: How to Treat Customers with a Customer Success Approach
You’re a salesperson, you do sales. You are sales. And that’s just it, you think your job’s done and you move on to the next one. Some salespeople don’t know when to stop selling and when to start...
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What Is Backlinking? How to Produce Quality Backlinks Without Putting Your...
When I hear someone mention the word backlink as part of an overall digital marketing strategy, I tend to cringe. I’ll explain why through this post but want to begin with some history. At one time,...
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6 Best Practices For Increasing The Return on Investment (ROI) Of Your Email...
When looking for a marketing channel with the most steady and predictable return on investment, you look no further than email marketing. Aside from being quite manageable, it also gives you back $42...
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Emma HQ: Integrated Email Marketing Solutions For Multi-Location Businesses
As software as a service (SaaS) platforms mature, it’s fascinating to see the directions they take. Some examples… some focus on internationalization support, some focus on industry, many on...
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My Home Office Desk and Technology for Video Recording, Conferencing, and...
When I moved into my home office a few years ago, I had a lot of work that I needed to do to make it a comfortable space. I wanted to set it up for both video recording and podcasting but also make it...
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How To Use TikTok For B2B Marketing
TikTok is the fastest-growing social media platform in the world, and it has the potential to reach over 50% of the US adult population. There are plenty of B2C companies that are doing a good job of...
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What Is An Infographic? What Are The Benefits Of An Infographic Strategy?
As you flip through social media or websites, you’ll often arrive at some beautifully designed informational graphics that provide an overview of a topic or break down tons of data into an elegant,...
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What Is A Digital Asset Management (DAM) Platform?
Digital asset management (DAM) consists of management tasks and decisions surrounding the ingestion, annotation, cataloging, storage, retrieval, and distribution of digital assets. Digital...
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How To Publish Your Shopify Blog Feed In Your Klaviyo Email Template
We continue to enhance and optimize our Shopify Plus fashion client’s email marketing efforts using Klaviyo. Klaviyo has a solid integration with Shopify that enables a ton of e-commerce related...
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How To Feed Your WordPress Blog Posts By Tag In Your ActiveCampaign Template
We’re working on optimizing some email journeys for a client that promotes multiple types of products on their WordPress site. Each of the ActiveCampaign email templates that we’re building is highly...
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