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Nudgify: Increase Your Shopify Conversions With This Integrated Social Proof...
My company, Highbridge, is assisting a fashion company launch its direct-to-consumer strategy domestically. Because they're a traditional company that only supplied retailers, they needed a partner...
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How to Monitor Your Organic Search (SEO) Performance
Having worked to improve the organic performance of every type of site – from mega sites with millions of pages, to ecommerce sites, to small and local businesses, there's a process that I take that...
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Onollo: Social Media Management for Ecommerce
My company has been assisting a few clients with implementing and expanding their Shopify marketing efforts over the last few years. Because Shopify has such a huge marketshare in the e-commerce...
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What Are Google’s Core Web Vitals and Page Experience Factors?
Google announced that Core Web Vitals would become a ranking factor in June 2021 and the rollout is set to complete in August. The folks at WebsiteBuilderExpert have put together this comprehensive...
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3 Keys To Building a Successful Chat Marketing Program
AI chatbots can open the door to better digital experiences and increased customer conversions. But they can also tank your customer experience. Here’s how to get it right. Today’s consumers expect...
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Tailwind CSS: A Utility-First CSS Framework and API for Rapid, Responsive Design
While I'm deep into tech on a daily basis, I don't get as much time as I'd like to share the complex integrations and automation that my company implements for customers. As well, I don't have a lot...
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Moz Pro: Making The Most Out of SEO
Search Engine Optimization (SEO) is a complicated and ever-evolving field. Factors such as Google’s changing algorithms, new trends, and, most recently, the pandemic’s impact on how people search for...
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3 Powerful Examples of How to use Mobile App Beacon Technology to Boost...
Too few businesses are taking advantage of the untapped possibilities of integrating beacon technology into their apps to increase personalization and the chances of closing a sale ten-fold using...
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How To Add Your Agency To Manage Your Google Business Listing
We've been working with several customers where local search visitors are critical to the acquisition of new customers. While we work on their site to ensure it's geographically targeted, it's also...
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10 Rules On How To Respond To A Negative Review Online
Running a business can be incredibly challenging. Whether you're assisting a business with its digital transformation, published a mobile app, are a retail outlet, chances are that you're not going to...
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Protecting Your Brand and Reputation in Email Marketing with Verified Mark...
Email marketers understand that a successful campaign is about much more than delivery and messaging. It’s about engaging prospects and forging a relationship that they can nurture over time....
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How To Launch A Successful Email Signature Marketing (ESM) Campaign
If you’re working for a company with more than one employee, there’s an opportunity for your company to utilize email signatures to manage and drive awareness, acquisition, upsell, and retention...
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Moqups: Plan, Design, Prototype, and Collaborate With Wireframes and Detailed...
One of the really enjoyable and fulfilling jobs that I had was working as a product manager for an enterprise SaaS platform. People underestimate the process required to successfully plan, design,...
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7 Signs You Do Not Need An Ad Server
Most ad tech providers will try to convince you that you need an ad server, especially if you’re a high-volume ad network because that is what they are trying to sell. It is a powerful piece of...
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B2B Content Marketing Trends
The pandemic substantially disrupted consumer marketing trends as businesses adjusted to government actions taken to attempt to prevent the rapid spread of COVID-19. As conferences were shut down, B2B...
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Brandemonium | October 6-7, 2021 | Virtual Conference
The Cincinnati-based international branding and marketing conference Brandemonium will return for a fifth year on Wednesday and Thursday, October 6-7, 2021, online using Hopin. Brandemonium 2021 will...
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How To Track Elementor Form Submissions in Google Analytics Events using JQuery
I’ve been working on a client WordPress site for the last few weeks that has quite a few complexities. They are using WordPress with an integration to ActiveCampaign for nurturing leads and a Zapier...
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The Power of Data: How Leading Organizations Leverage Data As A Competitive...
Data is the current and future source of competitive advantage. Borja Gonzáles del Regueral – Vice Dean, IE University’s School of Human Sciences and Technology Business leaders completely understand...
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Salesflare: The CRM for Small Businesses And Sales Teams Selling B2B
If you’ve spoken to any sales leader, implementation of a customer relationship management (CRM) platform is a must… and typically also a headache. The benefits of a CRM far outweigh the investment...
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5 Considerations When Selecting Cloud Storage To Maximise Collaboration And...
The ability to store precious files such as photos, videos and music seamlessly in the cloud is an alluring prospect, particularly with the (relatively) paltry memory in mobile devices and the high...
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