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OwnBackup: Disaster Recovery, Sandbox Seeding, And Data Archival for Salesforce
Years ago, I had migrated my marketing automation to a fairly well-known and widely adopted platform (not Salesforce). My team designed and developed a few nurturing campaigns and we were really...
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5 Things You Need to Consider Before Launching Your Ecommerce Website
Thinking about launching an ecommerce website? Here are five things that you need to consider before launching your ecommerce website: 1. Have The Right Products Finding the right product for an...
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7 Influencer Marketing Trends Expected in 2021
As the world emerges from the pandemic and the aftermath left in its wake, influencer marketing, not unlike a vast majority of industries, will find itself changed. As people were forced to rely on...
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Digital Housekeeping: How To Market Your Post-COVID Property For Proper Returns
As expected, opportunity in the post-COVID market has shifted. And so far it seems clear that it’s shifted in favor of property owners and real estate investors. As the demand for shorter-term stays...
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Adding an Email Preheader Increased My Inbox Placement Rate by 15%
Email delivery is stupid. I'm not kidding. It's been around for over 20 years but we still have 50+ email clients that all display the same code differently. And we tens of thousands of Internet...
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How Non-Gaming Brands Can Benefit From Working With Gaming Influencers
Gaming influencers are becoming hard to ignore, even for non-gaming brands. That might sound strange, so let’s explain why. Many industries suffered due to Covid, but video gaming exploded. Its value...
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ActiveCampaign: Why Tagging Is Critical To Your Blog When It Comes to RSS...
One feature that I think is underutilized in the email industry is the use of RSS feeds to produce relevant content for your email campaigns. Most platforms have an RSS feature where it's pretty...
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How To Optimize Your Youtube Video and Channel
We've continued to work on our optimization guide for our clients. While we audit and provide our clients with what's wrong and why it's wrong, it's imperative that we also provide the guidance on how...
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Infographic: 21 Social Media Statistics That Every Marketer Needs To Know In...
No doubt that the influence of social media as a marketing channel increases each year. Some platforms arise, such as TikTok, and some remain almost the same as Facebook, leading to progressive change...
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What Is The Impact of Social Media Marketing?
What is social media marketing? I know that sounds like an elementary question, but it really does deserve some discussion. There are several dimensions to a great social media marketing strategy as...
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Top Factors For Effective Mobile App Push Notification Engagement
Gone are the times when producing great content was enough. Editorial teams now have to think about their distribution efficiency, and audience engagement makes the headlines. How can a media app get...
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How to Use Font Awesome in Illustrator and other Applications
My son needed a business card for his DJ and music production business (yes, he's almost got his Ph.D. in Math). To save space when displaying all of his social channels on his business card, we...
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Linq: Your Provider of Near Field Communication (NFC) Business Card Products
If you've been a reader of my site for a long time, you know how excited I get over different kinds of business cards. I've had post-it note cards, square cards, metal cards, laminated cards… I enjoy...
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What Is Enterprise Tag Management? Why Should You Implement Tag Management?
Verbiage that people use in the industry can get confusing. If you're talking about tagging with blogging, you probably mean selecting terms that are important to the article to tag it and make it...
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YouTube: How To Provide Your Agency or Videographer With User Access To Your...
Yet again, I'm working with a business that is leaving an agency and working with me to optimize their YouTube presence… and, yet again, the agency that they were working with has ownership of all of...
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Camera IQ: Utilize Augmented Reality (AR) To Create Virtual Product Try-Ons
Camera IQ, a no-code design platform for Augmented Reality (AR), has launched Virtual Try-On Composer, a state-of-the-art design tool that makes it quick and easy for brands in beauty, entertainment,...
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Moz Local: Maximize Your Local Online Presence Through Listing, Reputation,...
As a majority of people learn about and find local businesses online, a robust online presence is essential. Accurate information about the business, good quality photos, the latest updates, and...
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Building Value into Every Step of Your Customer Journey
Closing a sale is a big moment. It’s when you can celebrate all the work that has gone into landing a new customer. It’s where the efforts of all your people and your CRM and MarTech tools have been...
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How To Perform Competitor Analysis for Identifying Link Building Prospects
How do you find new backlink prospects? Some prefer to search for websites on a similar topic. Some look for business directories and web 2.0 platforms. And some just buy backlinks in bulk and hope...
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Stirista Powers Its New Identity Graph with Real-Time Data
Consumers make purchases at an online store from your home computer, visit a product page at another site on a tablet, use a smartphone to post about it on social media and then go out and physically...
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