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Video Marketing Trends for 2021
Reading Time: 2 minutes Video is one area that I’m really trying to ramp up this year. I recently did a podcast with Owen of The Video Marketing School and he motivated me to put some extra effort in....
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TrueReview: Collect Reviews Easily And Grow Your Business’ Reputation and...
Reading Time: 3 minutes This morning I was meeting with a client that has multiple locations for their business. While their organic visibility was horrible for their site, their placement in the...
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How To Write and Test Regex Filters for Google Analytics (With Examples)
Reading Time: 3 minutes As with many of my articles here, I do some research for a client and then write about it here. To be honest, there are a couple of reasons why… first is that I have a terrible...
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How to Register Your Email Address For A Google Account Without a Gmail Address
Reading Time: 2 minutes One of the things that never ceases to amaze me is that businesses both large and small often have a registered Gmail address that owns all of their Google Analytics, Tag...
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How To Track 404 Page Not Found Errors in Google Analytics
Reading Time: 3 minutes We have a client right now whose ranking took quite a dip lately. As we continue to help them fix errors documented in Google Search Console, one of the glaring issues is 404...
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How Is Digital Marketing Feeding Your Sales Funnel
Reading Time: 4 minutes When businesses are analyzing their sales funnel, what they’re trying to do is to better understand each phase in their buyers’ journey to identify what strategies they can...
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How the Symbiosis of Traditional and Digital Marketing Is Changing How We Buy...
Reading Time: 3 minutes The marketing industry is deeply connected with human behaviors, routines, and interactions which implies following the digital transformation we’ve undergone over the last...
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How I Optimized My Featured Images For Social Media And Increased Social...
Reading Time: 3 minutes Late last November, I decided to test out optimizing my featured images for social media to see if it would have any benefit. If you’ve been a reader or subscriber for some...
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PHP and SQL: Calculate or Query Great Circle Distance Between Points of...
Reading Time: 3 minutes This month I’ve been programming quite a bit in PHP and MySQL with respect to GIS. Snooping around the net, I actually had a hard time finding some of the Geographic...
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SEO Buddy: Your SEO Checklist And Guides To Increasing Your Organic Ranking...
Reading Time: 2 minutes The SEO Checklist by SEO Buddy is your roadmap to every important SEO action you need to take to optimize your website and get more organic traffic. This is a comprehensive...
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Conversion Rate Optimization: A 9-Step Guide To Increased Conversion Rates
Reading Time: 2 minutes As marketers, we’re often spending time producing new campaigns, but we don’t always do a good job looking in the mirror attempting to optimize our current campaigns and...
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Drive More Leads With Landingi’s Landing Page Builder for WordPress
Reading Time: 2 minutes While most marketers simply insert a form on a WordPress page, that’s not necessarily a well-optimized, highly converting landing page. Landing pages typically have several...
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Retail and Consumer Buying Trends for 2021
Reading Time: 3 minutes If there was one industry that we saw that dramatically changed this last year it was retail. Businesses without the vision or resources to digitally adopt found themselves in...
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How To Start A Podcast For Your Business (With Lessons Learned From Me!)
Reading Time: 3 minutes When I started my podcast years ago, I had three distinct goals: Authority – by interviewing leaders in my industry, I wanted to get my name known. It definitely worked and has...
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Recording for iMovie with a Web Camera and Different Microphone
Reading Time: 2 minutes This is one of the most popular posts on Martech Zone as businesses and individuals are deploying video content strategies to build authority online and drive leads to their...
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Email Address List Cleaning: Why You Need Email Hygiene And How To Choose A...
Reading Time: 7 minutes Email marketing is a blood sport. In the last 20 years, the only thing that’s changed with email is that good email senders continue to get punished more and more by email...
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SEO Myth: Should You Ever Update A Page That’s Highly Ranked?
Reading Time: 3 minutes A colleague of mine contacted me who was deploying a new site for their client and asked my advice. He stated that an SEO consultant that was working with the company advised...
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DanAds: Self-Service Advertising Technology For Publishers
Reading Time: 6 minutes Programmatic advertising (the automation of buying and selling online advertising) has been a staple for modern marketers for many years and it’s easy to see why. The ability...
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Is Visual Studio Code The Best OSX Code Editor On The Market?
Reading Time: 2 minutes Every week I spend time with a good friend of mine, Adam Small. Adam is a great developer… he’s developed an entire real estate marketing platform that has incredible features –...
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Why Are Infographics So Popular? Hint: Content, Search, Social, and Conversions!
Reading Time: 3 minutes Many of you visit our blog because of the consistent effort I put into sharing marketing infographics. Simply put… I love them and they’re incredibly popular. There are several...
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