As marketers work with dozens of video standards – from filetypes for different browsers, dimensions for different channels, and compression for optimal streaming, working through a video editing platform to output the necessary files can be excruciating. The best and most affordable product that I’ve worked with for doing this is Wondershare UniConverter.
As an example, my firm is deploying a Shopify Plus store for a fashion client right now and we had them include a short video shot of each product on their site. The raw video was fantastic, but we needed to resize, compress, and convert the videos to MP4 format so that they would load quickly on Shopify. With hundreds of videos, that would have taken days using an editing tool… but with Wondershare UniConverter, I was able to set up the queue and just bulk output all the necessary video files in a single step!
I’ve also utilized this platform to convert and output the appropriate background video filetypes needed for each browser type, including MP4, WebM and OGG.
Wondershare UniConverter Features
The list of features included with Wondershare extend well beyond these tasks, though. With the software, you’re able to:
- Bulk Convert Videos – Convert to and from more than 1,000 formats, including animated GIFs (from video or images).
- Bulk Compress Videos – Reduce the file size of your videos up to 90% while maintaining output quality and resolution.
- Bulk Edit Videos – Trim and crop videos, add subtitles, add watermarks, add effects, adjust video speed, edit metadata, or adjust audio.
- Bulk Merge Videos – Merge multiple videos into one… Example: Bulk add intros or outros.
- Record Video – Record multiple screens, use your webcam, and alternate audio inputs.
- Play Videos – Play HD, Full HD, 4k, 8k, or DVDs with their video player.
- Download Online Videos – download entire video playlists, save to any format, or even convert to MP3s.
- Burn Videos – Burn videos to DVDs, Burn DVD audio to CDs, copy DVDs, or convert DVDs to any output.
Wondershare UniConverter Overview
Wondershare UniConverter is available for both Windows and Mac OSX. Here’s an overview of the software:
The platform also has some optional subscription add-on features specifically for Mac OSX:
- Watermark Editor – add text or image watermarks to your video
- Background Remover – remove backgrounds automatically using artificial intelligence (AI)
- Subtitle Editor – create and customize subtitles (size, font, and color).
- Smart Trimmer – intelligently trim your videos using AI
- Auto Reframe for Mac – automatically reframe videos for each platform.
- Intro or Outro Editor – bulk add intros or outros to your videos
Disclosure: I’m a fan of the platform and I’m using my affiliate link for Wondershare UniConverter in this article.
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