As Mobile AdTech insiders brace for Apple’s plan to remove a key mobile identifier for advertising this fall, a broad spectrum of companies potentially impacted by this move are rapidly planning and strategizing around just how to adjust to this new change. In June, Apple announced the deprecation of the iOS Users’ Identifier for Advertisers (IDFA). This is the biggest change in the mobile app advertising ecosystem in the past 10 years. For some in our industry, IDFA removal will be company crushing, while for others it will create a tremendous opportunity.
Key Takeaways:
- Focus on the mobile ad landscape and the seismic shifts that are taking place there as a result of Apple’s controversial decision to unravel its IDFA, or, identifiers for advertisers
- Feature execs from mobile advertisers and tech providers to discuss the implications of this move, how they’re planning on reacting and the novel ways companies across the spectrum of mobile advertising can adjust to this new normal in mobile.
- Unpack the specifics of Apple’s decision (from IDFA opt-in to SKADNetworks + more
- Look at novel strategies companies are employing as workarounds
- Think about how things developed since Apple’s announcement 8 weeks ago in terms of the various perception of this change and its potential impact upon the mobile advertising landscape
- Discuss how will this change affect other companies, like Google
- Predict future trends and solutions regarding the future of retargeting and re-engagement
Join moderator Chris Cunningham (CEO of C2), and panelists Leo Giel, (CRO of YouAppi, Garrett MacDonald (Kochava), Claire Rozain (Product Madness) and Olivia Smith.
Webinar Date and Time
- Sep 10, 2020 12:00 PM in Eastern Time (US and Canada).
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