Scaling an e-commerce business isn’t just about driving more traffic or launching more campaigns—it’s about fulfilling demand at the right time with the right products. Brands often pour resources into digital marketing only to hit a wall: top-selling items go out of stock, while poor performers sit idle, tying up capital. The culprit? A lack of timely, granular insights to guide merchandising strategy.
Merchandising is the strategic process of selecting, planning, buying, managing, and promoting products to ensure the right items are available at the right place, time, price, and quantity to meet customer demand and drive profitability. In retail and e-commerce, merchandising encompasses everything from analyzing product performance and forecasting demand to optimizing inventory distribution and aligning marketing with stock availability.
While traditional merchandising included visual presentation in physical stores, modern merchandising—especially in online and multichannel environments—is increasingly data-driven, using customer behavior insights and real-time analytics to make smarter, faster decisions that boost sales and minimize waste.
Increff
Increff delivers the merchandising software e-commerce teams need to stop relying on reactive decision-making. This algorithm-driven platform blends the roles of merchandiser and planner into one fast, intelligent system that helps you meet demand proactively, not retroactively.
Built by retail experts with deep industry knowledge, Increff analyzes stock, sales, and online behavior data—down to page views—for every product across all selling points. Then, using its proprietary algorithm, it generates key performance indicators like conversion rates and revenue per page view, sorted by Average Sales Price (ASP) buckets. That means brands get the kind of deep, actionable insights that actually move the needle on sell-through and ROI.
With Increff’s merchandising platform, you’ll stop guessing and start growing, with the agility to optimize inventory, prevent loss-making stockouts, and amplify the impact of every marketing dollar spent.
Merchandising Software Features
- Actionable Data Insights: Instantly surface insights on conversion rates, revenue per view, and performance rankings to fine-tune your merchandising strategy.
- ASP Bucket Analysis: Products are grouped by average sales price to uncover pricing sweet spots and align promotion efforts with profitability goals.
- Automatic Data Correction: Smart filters and logic auto-correct non-linearities in your data, ensuring every insight is based on clean, consistent inputs.
- Days on Hand Reporting: Match inventory holding periods with performance rankings to quickly identify overstocked or underperforming SKUs.
- Performance Ranking Reports: Rank products based on multiple KPIs, helping you identify high-potential items for marketing and replenishment.
- Predictive Demand Planning: Prevent stockouts and reduce dead inventory by spotting upcoming demand issues before they impact sales.
- Unified Planning and Merchandising: Merge planner and merchandiser roles into one streamlined tool for faster, smarter decision-making.
Every one of these capabilities helps online sellers and retailers stay ahead in an increasingly competitive environment. Instead of reacting to yesterday’s sales numbers, you’re always a step ahead—proactively placing the right products in front of the right customers, at the right time.
We’re excited to share that Increff has been instrumental in helping India’s fastest-growing eyewear brand, Lenskart.com. It’s amazing to see how our solution has helped bridge the gap between demand and supply, streamlining inventory management.
Pratik Ahuja, Associate General Manager (Growth), Lenskart
Getting Started with Increff
Getting started is quick and intuitive. Whether you’re optimizing one category or overhauling your entire merchandising operation, Increff integrates seamlessly into your existing systems. Teams can immediately unlock value with expert onboarding and a simple, guided interface.
Ready to turn inventory into opportunity?
Request a Demo of Increff’s Merchandising Software
©2025 DK New Media, LLC, All rights reserved | Disclosure
Originally Published on Martech Zone: Increff: Smarter Merchandising with Real-Time Product Insights
